Research On Regional Brand Construction Of Rice In Tailai County Of Heilongjiang Province

At present,the proportion of GDP in agriculture is very small among the main countries in the world,but agriculture is still in the basic position of all industries in the country,and it is the basic industry of the national economy.Therefore,we must attach importance to the development of agriculture.At present,the competition between countries is also developing into brand competition among agricultural products.If a country wants to take the lead in the development of agriculture,we must develop several world brand of agricultural products.As far as food crops are concerned,rice is still the most important grain crop in the world.The amount of trade is huge in the year,the variety of rice and the number of brands are numerous and complex.As far as our country is concerned,though China is a famous rice producing country in the world,the world famous rice brand is almost no,and the domestic rice market is fiercely competitive.However,the homogenization of all kinds of rice is serious in the rice market.Tailai county is located in the northeast of China,is China's famous rice production in Northeast County,Tailai rice output in quality and taste are far more than other Northeast rice,but now Tailai rice brand building backward,its visibility,reputation is far behind the "Wuchang rice","Panjin rice" northeast rice brand,so Tailai rice in the future should be how to adapt to the increasingly fierce domestic rice market competition,how to transition from the fierce competition in the low-end market to high-end market.These problems are an unavoidable problem in the future development of Tailai rice.This paper is based on the development status of Tailai rice,mainly from the perspective of Tailai rice brand construction.The main contents of this paper include: the Tailai rice brand and consumers for the Tailai rice brand awareness;analysis of problems and reasons of the existence of the process of brand building of Tailai rice in Thailand;on the basis of summarizing rice,Panjin rice and Wuchang rice brand development experience,and puts forward some countermeasures and suggestions to the construction of brand area of rice.Based on the above,the conclusion of this article mainly includes: the development of rice industry in Tailai county is good,rice brand building began to develop brand,the number increased year by year;the Tailai County rice brand show "complex,chaotic,small,much" situation,to maintain the brand image,brand awareness of the problem of rice for agricultural products a low proportion of the brand;Tailai rice want to succeed in the construction of regional brand,must be on the "Tailai rice" brand integration,strengthen the "Tailai rice" brand promotion,promote the quality of supervision,the maintenance of brand image,the only way to achieve in the future to promote the "Tailai rice" to the country even to the world.