Research On Innovative Running Modes Of Small And Medium-sized Travel Agencies In Xiamen At The Age Of Mobile Internet

The rapid development of mobile Internet makes the traditional business running modes of travel agency be more and more difficult to meet the demands of the market.There are issues like scattered distribution,small scale,poor service quality and disorder for Chinese travel agencies,especially to those small and medium-sized ones,whose development space are getting smaller and smaller due to financial weakness,similar products and low-price competition.It is hard for them to realize sustainable running in the changing market.Therefore,it is urgent for them to renovate their business running modes,even the small and medium-sized travel agencies in Xiamen has no exception.Based on the collection of literature data and industry investigation,this thesis takes Xiamen X Travel Agency as an example and makes an empirical research on the business running model innovation of the small and medium-sized travel agencies in Xiamen.Firstly,this paper analyzes the difficulties by using the mesoscopic business tool in the operating environment of the segmentation steps from the five aspects of platform,customers,partners,roof and internal.Secondly,based on the above analysis data and current running status of small&medium travel agencies,this article illustrates their innovative running modes from the aspects of finance,human resource product,travel product,channel,promotion,and price.Finally,the paper puts forwards the constructive suggestion on differences strategies,cooperative strategies,internationalized strategies.The significance of this article is to theoretically make the small&medium travel agencies realize sustainable development by innovation.It not only provides a clear position for their innovation,but also helps to improve tourism quality as a whole,which is of positive practical significance on the development of overall tourism market in China..