Research On The Development Strategy Of F Group Company

The funeral industry has a history of nearly 1,000 years in China.With the development of our economy and the aging of our country,China has become the largest funeral market of the world.With the pularization of the Internet,the opening and development of the funeral market,the popularity of ecological festival burial,Influx of more capital,how to cope with the market environment where opportunities and challenges coexist has become an issue that must be faced by the existing funeral companies in China.F Group Company is one of the few large-scale national funeral companies in China.Through beautiful environment + celebrity culture + high-quality services,it let the dead leave with dignity,and makes up for the regret that people failed to practice filial piety in time before the death,so that the living can get psychological comfort.It has created a high-value and high-priced cemetery sales and service model,and has built its own funeral brand with more than 20 years exploration.The methods of literature analysis,questionnaire survey and normative research is mainly uses in this dissertation.I conducted a qualitative and quantitative analysis of the internal and external environment of the F group company,and plotted the SWOT analysis matrix and external(internal)factor evaluation matrix of the F group company.and then,I draw the conclusion that SO growth strategy,combined with ST's multiple management strategies can be used.On this dissertation,I choose the relevant diversification strategies focusing on the funeral industry with extend of the industrial chain.According to the overall layer strategy,i designed its business layer strategy and functional strategy,and finally proposed corresponding implementation safeguard measures.The design and implementation of this strategic system can enable the company to develop in the new situation,increase operating income,expand market share,and achieve sustainable development and their own social responsibility.At the same time,this dissertation can be used for the integration and modernization of the entire industry.