Study On The Developmental Strategy Of Sanyang Tourism Industry In Wuyishan

This research project on Sanyang tourism industry;Wuyishan,takes a look at the systematic analysis on the present developmental status by using literature analysis,field investigation etc.Meanwhile it also puts forward a concrete development in the view of the outstanding challenges in the development of Sanyang tourism industry.This paper is divided into six parts,which are outlined below:Chapter one is a research summary on the social background of Sanyang tourism in Wuyishan.The author portrays the development and sequence of the social background of the birth tourism,the wellness tourism and elderly long-stay tourism.This chapter also clarifies the theoretical and practical significance of the research,and illustrates follow-up research methods and technical routes in detail.Chapter two is based on related concepts and literature review.The author takes out the development of domestic and foreign theoretical research on the birth tourism,the wellness tourism and the elderly long-stay tourism,meanwhile providing a solid theoretical basis for the follow-up research of each in great detail.On the basis of reference to the existing research results,the concepts of the aging population,birth tourism,wellness tourism and elderly long-stay tourism and Sanyang tourism are defined.Chapter three analyzes the current situation of Sanyang tourism in Wuyishan.This chapter makes a brief introduction to the Sanyang tourism in Wuyishan,conducts a questionnaire survey on tourists,conducts an interview survey on community residents,governmental departments and Sanyang tourism enterprises.I also concludes the developmental status of the Sanyang tourism in Wuyishan.This chapter was intended to make better use of the Sanyang tourism resources and to transform them into social,economic and ecological benefits respectively.Chapter four analyzes the existing problems of the Sanyang tourism industry in Wuyishan through the above investigation and analysis.And six problems are listed and explained.Chapter five is the countermeasures for the development of Sanyang tourism industry in Wuyishan.This Chapter explains the principles of sustainable tourism development and the principles of combining market orientation with government support.At the same time,it also puts forward six developmental strategies,including broadening the target market,accelerating development of infrastructure and supporting facilities,establishing core product system,promoting further industrial integration,strengthening safeguard measure construction,setting up a brand and enhancing marketing effectiveness.Chapter six is the research conclusion.On the basis of summarizing the above research results,the problems in this research are summarized hoping for more in depth research in the future.