The Study On Developmental Strategy Of Liaoning Rural Tourism Under The Background Of Industry Convergence

Since the reform and opening up, the Chinese government has been actively guide and support the development of rural tourism, and has achieved remarkable results. Rural tourism has become an important component of China’s tourism industry. Liaoning province is a typical old industrial base in Northeast China. The development of rural tourism in Liaoning province has played a very important part in promoting the optimization of industrial structure, social economic revitalization, urbanization and building comparatively well-off society.In the background of industry convergence, this paper studies the developmental situation of rural tourism in Liaoning province, the individual information of Liaoning rural tourists, and analysis the opportunities and challenges of rural tourism industry integration in Liaoning province by using the on-the-spot investigation, questionnaire investigation, literature analysis and SPSS statistical analysis software. Then it puts forward some improvement strategies and suggestions. The main content of this paper can be summarized into five parts. The first part is mainly about the theoretical basis and review related research, including the first chapter and the second chapter. It introduces the research background, research significance, research methods, ideas, the related studies at home and abroad, the basic concepts of industrial integration and related basic theory. Based on the analysis of the general situation of the development of rural tourism in Liaoning Province, the second part, including the third chapter and the fourth chapter, summarizes four kinds of typical development models of Liaoning rural tourism, such as government-oriented type, enterprise-oriented type, the village committee-oriented type and the villagers spontaneous type. It summarizes four characteristics: resources characteristic is obvious, seasonal, regional disparities highlight, operating mainly by individual farmers. And it points out the new developmental tendency of rural tourism in Liaoning province----industrial integration.. Then it analysis the tourists’ cognition and evaluation to rural tourist development in Liaoning province through the questionnaire survey. The third part is the fifth chapter of the content. Combined with field survey and the interview situation,it analysis the opportunities and challenges of rural tourism industry integration in Liaoning province. The fourth part, including the sixth chapter, puts forward some improvement strategies and suggestions. The fifth section is the article’s summary and forecast.Studying the problems of Liaoning rural tourism development, under the background of industrial convergence, has important practical significance and theoretical value.