Research On The Service Optimization Of The Private Equity Fund Of H Securities Company

Since the establishment of the first private equity fund in 2004,the number of registered private equity funds,management scale and other indicators have maintained a rapid growth every year.Accroding to the data released by Asset Management Association of China(AMAC),at the end of August 2019 private fund management scale reached 13 trillion RMB.But there is still a big gap compared to the US market.In terms of industry trends,private funds will grow several times faster than Chinese economy in the future,the development space of private funds is huge.H Securities Company was founded in 2004,listed on the Shanghai Stock Exchange in 2007.It is a national medium-sized brokerage.In recent years,due to the serious homogenization of brokerage services in the securities industry,H Securities Company’s performance has declined,and may face losses in the future.Facing the rapid and sustainable development of private equity funds industry,how to optimize the service strategy of private equity fund will be an important breakthrough for H Securities Company in service transformation.In the present situation,taking H Securities Company as an example,this paper analyzes the external factors,including the economic and policy environment,as well as the impact of the latest regulatory policies on H Securities Company,and analyzes the problems of private equity fund services within the company,including the declining brokerage commission rate,the absence of private equity fund product custody licence,brokerage business is influenced by market,talent reserve and traditional brokerage business cannot meet the demand of private placement.This paper studies the development status of domestic private equity fund industry,collects more than ten private equity funds demand through on-the-spot investigation and network data acquisition,and finds that private equity funds demand is concentrated in IT system,product distribution,rapid demand response,valuation outsourcing services,hosting services and other aspects.Moreover,there are many common and universal requirements in the same type of private equity funds.In order to solve the common demand and optimize the service,this paper uses QFD quality function deployment method and service blueprint theory to analyze the common demand of private equity funds.Finally,a series of optimization measures are put forward from four aspects: increasing IT investment,building an integrated PB trading system for private placement transactions;providing differentiated services for customers;providing seed fund product distribution fund services;training professional personnel within securities firms,and KPI goal-oriented.I hope that this study will help H Securities Company to transform its business and optimize private equity funds services,help it to enhance the competitive advantage of its clients,and get rid of the performance dilemma by digging deep into the blue sea of institutional business.Through this study,the papers can also provide useful reference for other brokers to help them realize the upgrading and transformation of the PB business and the service for the private equity fund.