Study On XZ Securities Business Department Of Private Equity Fund Integrated Service Marketing Strategy

The space of provides private fund services business has been greatly expanded,and the corresponding advantages of licensed service support capability of the securities company in this field is expected to develop new business opportunities and profit space.At the same time,along with the sustainable development needs change is becoming more and more strict supervision of the industry and to deal with the capital market,proposed a more professional and personalized requirements of integrated services of private equity fund private equity fund managers can provide for securities companies.How to seize the initiative in the good prospects for the private equity fund integrated services and enhance and consolidate market share has become an important topic of the securities company,the author also contributed to this research background.This paper started from the theoretical analysis,a comprehensive analysis of the current research status of domestic and foreign securities industry marketing strategy,and related concepts and meanings involved in this paper are summarized,which lay a theoretical foundation for the empirical analysis and Research on the.Then,through the marketing situation of XZ securities business department of integrated services to private equity fund,according to the current problems facing the analysis,that there exist some shortcomings in the conclusion of its marketing strategy,and in the subsequent sections by using the method of marketing management theory in-depth analysis,gradually sort out and identify shortcomings.On this basis,this paper expounds the marketing strategy that XZ securities business department should adopt in the comprehensive service business of private equity funds,and puts forward the marketing combination strategy according to the actual situation.Finally,some suggestions are given for the existing problems.The research and analysis of this paper will provide a reference for the further development of the integrated service business of private equity funds in the follow-up of XZ securities business department.