Research Base On 7Ps Theory Of Service Marketing Strategy Of Holiday Inn Resort Mingyue Mountain

Nowadays,hospitality industry has developed rapidly in the whole world,and it becomes a mature industry depend on the development.Because of the fast growth of China‘s economic,hospitality industry is playing an important role of the service industry,meanwhile the guests are not satisfied with the service that only according to the standard,so they are asking for more personalized and characteristic service for their every stay.Many new concepts are have beed led into China,such as,Theme Hotel at the historic moment.At the same time,the traditional marketing mix strategy of 4Ps on the extension theory of service marketing mix strategy of 7Ps turns particular for the development of the hotel.During the Internet Era II,online marketing is a component of the hotels overall marketing strategy,internet technology was applied to enterprises marketing activities.The paper adopts literature research,marketing survey and self analyze on the theory of service marketing related,PEST+O(Others)analysis for the macro environment,and connected with SWOT model to analyze the advantages,disadvantages,opportunities and threats of the hotel,with STP theory to define the market segments.Depends on the 5W1 H theory to know the customers’ demand and design the products.Then also choosing the target market and the marketing positioning of the hotel to ally the service marketing strategies to the hotel.According to 7P service marketing theory,analyzingProducts,Price,Path,Promoting,Personnel-management,Ph y-sical Evidence and Service Process and offer the solutions and guarantee measure.The research is according to the 7P service marketing theory,that is help the similar hotels to launch their marketing strategy.