Based On The Tourist Satisfaction Service Quality Research Hot Spring Resort

Hot spring resort area QOS are gaps in the spa resort of tourists tourism consumption in the process of perceived service quality and practical experience to quality services. If the gap in the spa resort of tourists tourism consumption in the process of perceived service quality and practical experience to the QOS between the larger, the lower the quality of service show; otherwise indicates a higher quality of service.In this paper, the quality of service spa industry scale as a tool to combine existing services system Huitang International Resort&Spa, formed by pre-testing scale literature analysis, on this basis, to develop international tourism Gray Hot Spring Resort by survey QOS measurement scale, and to be tested by empirical and consolidation on the scale, thus affecting factors Huitang international tourist resort spa service quality and ultimately the formation, and thus designed to enhance the gray Hot Springs Resort Service International Examination Strategies quality.Through the gray Hot Spring International Resort QOS initial scale exploratory analysis, and ultimately determine the gray soup of international tourist resort spa service quality final scale, the scale includes "hot springs conditions","geographic conditions "" Space Environmental Conditions "," core resort facilities and conditions of service "and" customer proprietary resort conditions "," Software conditions of service "," support of facilities and conditions of service "," Conditions Traffic Services "," management conditions "" resort image,"a total of10individual two potential factors totaling50measurement terms. From the ashes Hot Spring International Resort service quality scale variables descriptive statistics show that the average score often variables are the result of more than2.5suggests that consumers consider that the above ten variables can measure the ash Hot Spring International Tourism Resort the level of quality of service area. Correlation analysis showed that there is a significant correlation between the measurement dimension Huitang international tourist resort spa quality services. Thus indicating that the quality of each dimension Huitang international tourist resort spa services can well explain the quality of service.Based on the ten dimensions of gray Hot Spring scenic quality service results? future restructuring gray soup hot spring scenic development, we must do a good job on this as follows:first, strengthening the gray soup hot spring scenic restructuring and development of the overall planning; second, strengthen collaboration service system construction hardware and software service system; and third, to strengthen brand building gray soup scenic Area, and vigorously enhance the scenic image of the service; and fourth, to strengthen the environment, to provide external support for the restructuring and development of gray Hot Spring Lake.