Research Of LD Environment Company's Brand Marketing

The environmental protection industry developed fast in recent years,especially in 2016 the "13th Five-Year" plan puts forward the overall ecological environment quality improvement targets,which provided new opportunities for the development of environmental protection industry,environmental protection enterprises which face of the huge market potential have been ready.As we can see from the 2016 industry statistics,large mergers and acquisitions move frequently and accelerate the environmental protection enterprises to expand market segments,PPP project to promote capital market,accelerate the pace of development has a number of outstanding performance,we should pay more attention to the strength of the enterprise.In this paper,LD environmental protection company,as research object,focuses on technology development and factory construction,compared with other domestic private environmental protection enterprises,LD's brand strength is weak.Based on the brand theory and the domestic and foreign scholars as the theoretical basis of this study,combined with the current development situation of LD company and the environmental protection industry of the basic operating conditions,other enterprises compared the environmental protection industry in the practice,on the basis of analysis of LD environmental protection company,the advantages and disadvantages of LD company's brand marketing practices at present,and analyzes the shortcomings of LD company's brand marketing practice,theory and practice,through the analysis of LD company's brand marketing put forward six suggestions,is a clear brand positioning,two is the target market of differential operation,the three is to adjust the group structure,the establishment of product division,the four is to expand the brand the use of existing resources,the five is to strengthen the construction of brand culture,brand extension is six.As we can see from domestic and foreign research status,current research on environmental protection enterprises brand marketing planning is relatively small,especially in the domestic academic field,because of the environmental protection industry still belongs to the emerging industry,and the industry in addition to the market of the property itself,but also with the public,so the brand marketing strategy of the industry and other industries are different.The research of this paper can provide a detailed case for the brand marketing and brand building of environmental protection enterprises,and provide the research material for the practical and theoretical researchers.