Development Strategy Of Gansu Financial Holding Group Co.,Ltd.

Up to now,gansu financial holding group co.,ltd.has been in formal operation for two years.As a local financial holding group company,gansu financial holding group co.,ltd.has undertaken the important task of providing capital support for the economic development of gansu province.However,with the development of the company,in order to better adapt to the fierce market competition,according to the development characteristics of the enterprise,it is urgent to formulate a long-term,comprehensive and sustainable development strategy.This paper makes a systematic study on the development strategy of gansu financial holding group co.,LTD.By using the theory of enterprise development strategy.Firstly,this paper expounds the research background and significance,and summarizes the research on financial holding group companies and their development strategies at home and abroad.Then,it introduces the general situation of gansu financial holding group co.,LTD.,expounds and analyzes the external environment and industry environment faced by the company with the relevant analysis tools,and constructs the EFE matrix model for evaluating external factors of gansu financial control.In addition,the key internal influencing factors were analyzed from the aspects of internal resources and operation capacity of gansu financial control,and the IFE matrix model was constructed for the evaluation of internal factors of gansu financial control.On this basis,the SWOT matrix and QSPM matrix models of the company's strategic development are constructed,the company's development positioning and strategic objectives are defined,the development strategy and specific implementation plan of gansu financial holding are obtained,and the guarantee measures are provided from the aspects of management,human resources,risk and corporate culture.The research on the development strategy of gansu financial holding group co.,ltd.is of great significance,which not only provides a reference for the strategic decision of the company,is conducive to the enterprise's long-term and effective development,but also plays a role of reference and inspiration for other local financial holding group companies.