| Comprehensive budget management,as a key tool for internal control of enterprises,is playing an even more important role in optimizing the enterprise resource allocation and facilitating the fulfillment of enterprise strategic objectives.In this case,it has become an indispensable management model for modern enterprise management.Being driven and promoted by continuous growth of China's economic aggregate,the life insurance industry has also experienced a rapid development period,becoming an important composing part of the financial industry and getting enlarged in scale day by day.However,in recent years,the life insurance industry slows down its development speed due to the reasons of “opening wider to outside world”,strict regulating and supervising,and participation of other industries.In this case,the traditional comprehensive budget management gradually becomes unable to satisfy the development demands of life insurance companies.In order to keep pace with era development and improve profitability by continuous reform,it is necessary to keep optimizing the comprehensive budget management system.And the method of introducing value chain theory into the comprehensive budget management system is helpful in breaking its own restrains,improving the precision of resource allocation,and strengthening its core competitiveness.In this paper,China Pacific Life Insurance Company Gansu Branch was taken as an object to conduct an in-depth study on comprehensive budget management according to the logic thoughts of “proposing problem-analyzing problem-solving problem”.And combining with enterprise value chain theory,the overall process of comprehensive budget management in China Pacific Life Insurance Company Gansu Branch was analyzed and reviewed,thereby stipulating and sorting out the status quo of four aspects: the internal policy for comprehensive budget management,the budget formulating process,the budget executing process,and the budget analysis and assessment;problems were figured out during the analysis on status quo,including: incomplete system,inconsistency between budget goals and corporate strategy,lacking effective management and control during execution process,lacking profound analysis,and incomplete assessment system;finally,optimization and improvement suggestions were proposed from four perspectives targeting at the above problems,including: management policy,formulating process,executing process,analysis,and assessment.Besides,relative measures for guaranteeing the implementation of optimizing suggestions were summarized in this paper as well.By combing the value chain of China Pacific Life Insurance Company Gansu Branch and combing with the practical working experience,effective improvement measures were proposed for the company's comprehensive budget management system in this paper.And meanwhile,beneficial references were also offered for the solution of the common and special problems existing in comprehensive budget management of life insurance industry. |
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