Research On The Development Strategy Of TQ Company

Taking TQ Company as an example,a proposal combining the integral industrial changes will be offered after researches on the industry,development and analysis on the issues of its operation and development.First of all,researches are conducted on the recent law of development of software outsourcing industry in the past over a decade.It mainly includes national policies,international economic environment,urban foreign investment inviting policies,development status of Chinese higher education,etc.In addition,the set-up and business conduction in China of TQ Company will be introduced under the current development background of its investment parent company.The strategy transition necessity will be stated afterwards according to the actual situation and business distresses during the development of TQ Company.An elective transition comes out through researches on similar software outsourcing companies in China as references.Relevant theoretical knowledge of company strategy transition will be discussed then.It mainly analyzes the external and internal situations,opportunities and challenges by SWOT Analytical Approach.A SWOT feature map will be completely described through the technology,client,trade usage and talent extracted from over ten years of development experience and the contrast with referential companies.After the above analysis,this paper combines theories with TQ company's practice to formulate the company's strategic plan in the next stage by mainly referring to the theories of The Fourth Industrial Revolution,competition strategy,platform transformation,etc.,so as to form a comprehensive strategic plan from the aspects of strategic objectives,overall framework,market,product,talent and so on.Besides,in accordance with the growth needs of TQ company,this paper formulates detailed schedule from product plan to implementation.Finally,in terms of the transformation and development strategy proposed by TQ company,the paper discusses the safeguard measures from organizational structure,talent team building,improvement of technology and management level,etc.The paper focuses on providing new thinking for the transformation and upgrading of company based on its practical problems and combined with the wave of economic and industrial changes in China and even the world.The enterprise strategy is the foundation of a company's healthy growth and stable operation for a long time.It's hoped that the discussion in this paper will contribute to a good development of TQ company in the next stage.