The Influence Factors And Development Strategies Of Shandong Offshore Software Outsourcing

There are many characteristics of offshore software outsourcing, such as much high additional value, high technology, low energy consumption, little environment pollution and strong ability to absorb employment. In recent years, China's offshore software outsourcing industry has developed rapidly, and it is becoming an important growth point in service trade. As one of the domestic emerging strength of offshore software outsourcing industry, Shandong is facing the serious problems, such as small scale in company and the personnel, irrational personnel structure and the shortage of funds, as well as lace of fame. The study of the influence factors and development strategies of Shandong offshore software outsourcing can provide one kind of mentality and method for Shandong software outsourcing enterprises, raise their own superiority, enhance the undertake capacity, promote Shandong entire offshore software outsourcing industry development.First, based on in-depth study of theories of the offshore software outsourcing at home and abroad, the author used the service trade theory to research offshore software outsourcing deeply. Next, this article refined 27 factors by the competitive advantage of nation theory combing the Delphi method, and chose software outsourcing enterprises in six software parks(Qilu, Qingdao, Yantai, Weihai, Jining, Lixia) as the sample, carried on the empirical analysis, obtained the key influencing factors of undertake the offshore software outsourcing of Shandong software outsourcing enterprises. Then, based on this, proposed the corresponding grasp mentality, specially carried on the actual analysis and appraise of some factors. By the analysis, the author found that there were five advantages (demand conditions, infrastructure, external opportunities, political environment, the development of related and supporting industries) and four disadvantages (human capital, institutional environment, market environment and enterprise capabilities) for the development of Shandong undertake the offshore software outsourcing.Finally, according to the restriction factors on the Shandong undertake the offshore software outsourcing and problem discovered in empirical study, this article draw the inspiration that the competitive advantage strategy is the inevitable choice for the development of Shandong offshore software outsourcing, and proposed practical measures from strategic level for establish the competitive advantage of Shandong offshore software outsourcing. At the strategic level, build up the complete strategic framework including the whole strategies (three-step strategy and industry chain strategy), competitive strategies (Competition and cooperation strategy and alliance strategy) and functional strategies (human resources strategy and financing strategy and intellectual property protection strategy) to achieve upgrading Shandong's ability to undertake the offshore software outsourcing, and establish the competitive advantage.