Research On O2O Marketing Strategy Of PM Fashion Entertainment Company

In the past,bricks-and-mortar businesses connected producers and consumers.However,with the continuous development of economy and technology,the retailing pattern has changed dramatically.It is imperative to accelerate the transformation of bricks-and-mortar businesses.The marketing model of online shopping and offline consumption makes people's life more convenient.When offline and online cooperate,online platforms can provide consulting services and product updates to consumers anytime and anywhere,and they can also make personalized recommendations and other marketing efforts to attract consumers to offline stores based on the information they consult online.In today's Internet era,consumers increasingly rely on online shopping,so how to solve the problem of offline store drainage is undoubtedly a major problem to solve the return of the popularity of offline stores.This marketing mode of organic combination of online channel and offline channel is the new e-commerce mode--O2 O,which is emerging after B2 B,B2C and C2 C.O2O model is widely used in catering,entertainment,tourism,clothing sales and other fields.Compared with traditional online or offline channels,O2 O mode pays more attention to how to integrate the advantages of these two channels and provide consumers with more convenient and intimate shopping experience in the Internet era.How to develop the O2 O model in line with the operation of their own enterprises is a problem that every enterprise needs to fully consider when expanding its business and gaining market competitive advantage.As a young company established only 10 years ago,PM trend entertainment has gradually become a leader in the domestic retail toy industry,and has made great contributions to the creation of Chinese trend culture brands and cultural output.PM trend entertainment company can rise quickly in the changing trend industry,and grasp the era of consumption environment and develop their own marketing model is closely related.From the perspective of PM trend entertainment's marketing model,it is based on the principle of combining online and offline channels,and provides reference experience for the transformation and development of other enterprises under the new retail business model in China from the perspectives of customer demand,channel expansion and constantly upgrading service quality.Through the analysis of PM tide culture company marketing environment,development situation and problem analysis,market segmentation and market positioning,O2 O marketing strategy analysis,from aspects of the product,channel,price analysis marketing strategy choice and implementation,and the marketing plan implementation safeguard measures and so on comprehensive study PM tide entertainment O2 O marketing strategy.Explore how to attract consumers to recharge for the spiritual world in the era of highly satisfied material life;how to build a supply chain system from IP product design tofactory production,which can make more artists' works commercialized and industrialized;how to build the Chinese culture trend brand under the Chinese manufacture and go to the world;How to continuously build the infrastructure of the fashion play circle,improve the ecological system of the fashion play circle,create a cultural label and a system for the fashion toys that are exclusive to this era,and finally influence a generation of young people through the channels of creating the social platform of the fashion play,and hosting the international fashion toy exhibition,etc.How to use big data to collect valuable consumer information so as to better provide personalized services for consumers.Through the analysis of the above problems,combined with the current situation of the domestic market,this paper proposes that PM trend entertainment company grasps the opportunities and challenges brought by the Internet era,creates an unlimited marketing mode,makes shopping ubiquitous and can improve the implementation of O2 O marketing strategy.And according to the development of PM trend entertainment company summed up the experience of O2 O marketing strategy for other retailers.