Research On Expression Of Gamification Advertising By Post-Material Age

The development of the Internet and new media has led to changes in the way advertising is operated,and the form of advertising information has also changed.The form of traditional advertising will resonate with consumers,but this kind of resonance is getting weaker.Nowadays,in order to achieve better communication effect,the advertisements will focus on the psychological and spiritual aspects of consumers.In the form of advertising,more and more Focus on the use of entertainment and gamification.In the future,the materialistic era is the research background.From the perspective of consumption,this paper analyzes the changes of mass consumer demand and consumer behavior,and conducts in-depth theoretical research on the performance of advertising gamification.First of all,the article analyzes the consumer demand and consumption behavior of the post-materials era.It is proposed that gamification is in line with the current form of advertising.This form is very creative and distinctive.Through researching domestic and international academic achievements and combing actual advertising cases,the gamification performance trend of advertising is summarized from the perspective of advertising language style and operation mechanism.Secondly,it summarizes several characteristics of advertising gamification performance,and analyzes the function and value of advertising gamification.Again,the thesis puts forward the innovative research on advertising gamification from the perspective of technical means,visual effects and emotionality,and provides an important theoretical basis for the application and practice of advertising gamification in the future.Finally,the paper proposes the healthy development direction of the future advertising format,and looks forward to the gamification advertisement.