Research On The Cooperation Between Commercial Banks And Internet Financial Enterprises In China

In recent years,with the rapid rise of third-party payment,Internet wealth management products,P2 P network lending and Internet crowd financing,Internet finance has gradually drawn our attention.On the one hand,the rapid development of Internet finance has changed people's consumption patterns and financial management methods,promoted the development of inclusive finance,and played an important role in economic development.Internet finance has attracted a large number of users because of its convenient operation,low transaction costs,and customer-centricity.It has broken the dominance of commercial banks in the financial industry and caused a certain impact on commercial banks.However,because of its own scale and other factors,Internet finance companies cannot completely replace commercial banks.On the other hand,the huge advantage of information resources of internet finance companies has attracted the attention of commercial banks.Commercial banks want to bring new profit growth points through cooperation with internet finance companies.At the same time,the risk control ability and good reputation of commercial banks have also attracted the attention of Internet finance companies.Therefore,commercial banks and internet finance companies have begun to cooperate with each other.On the basis of the predecessors,this paper researched the specific forms of cooperation between commercial banks and Internet finance companies.Commercial banks and internet finance companies have not yet cooperated in many types of business.Therefore,according to the market size and development speed,this paper has selected the four major Internet finances: Internet payment,Internet fund sales,Internet lending,and Internet crowd financing.The types of business are used to conduct cooperative research between commercial banks and internet finance companies.Around these four main business types,the existing cooperation modes of commercial banks and internet finance companies mainly include third-party internet payment models,P2 P funds bank depository models,crowdfunding fund bank trusteeship models,and agreement deposit models.Through analysis,it has been found that the cooperation between commercial banks and internet finance companies has problems such as insufficient cooperation mode and low cooperation revenue.Then,based on the above problems,we use evolutionary games to analyze the factors that affect the cooperation between commercial banks and Internet finance companies,and conclude that the higher the cooperation costs and the benefits of who chosen the competition strategy are,the more unfavorable the cooperation between the two parties,.And the higher the excess benefits are,the more conducive to cooperation between the two parties.In addition to these three factors,a reasonable distribution of proceeds will also promote the cooperation between commercial banks and Internet finance companies.Finally,in view of the four factors affecting the cooperation between commercial banks and Internet finance companies,this paper proposes measures to strengthen the cooperation between commercial banks and Internet finance companies in five aspects.The first is to establish innovative cooperation channels through the establishment of joint laboratories and commercial banks to invest in Internet finance companies with emerging technologies and P2 P capital bank custody models.The second is to increase cooperation revenue by jointly issuing loans and jointly developing wealth management products.The third is to reduce cooperation costs by exerting their respective advantages.The fourth is to build a good trust mechanism through rational distribution of benefits and enhancing the trust of both parties.The fifth is to strengthen the construction of the credit information system.