Competition And Cooperation Relationship Of Third-party Payment And Commercial Bank

Since the21st century, Internet has gained popularity in worldwide use along with the rapid development of the electronics industry and IT technical. At the same time, electronic commerce has rapid development on a global scale. As a new mode of operation of the network economy era, E-commerce enable people to experience to have the great convenience of online shopping and fun at home.According to data released by the IResearch Consulting Company, prospects for the development of third-party payment market is huge, the annual transaction size of third-party payment has exceeded one trillion mark in2010, amounted to2.2038trillion yuan in2011, and is expected to exceed4trillion yuan in2014, accounting for20%of the total retail sales of social commodities.Online banking transactions amounted to11million yuan in2011is expected to amount to35million yuan in2015. From the structure of the transaction size, corporate Internet banking is the most important part of online banking, in excess of85%of online banking transactions is the corporate online banking, the growth rate of corporate online banking has a great impact on the overall transaction volume growth of online banking. The growth of personal online banking is very optimistic, but it accounted for relatively small, the stimulating effect is limited for the overall transaction volume of online banking. The proportion of transaction size for personal online banking is still increasing year by year.Third-party payment is an independent body with economic strength and credibility of the security strength, which contract with the domestic banks or foreign banks using advanced technology and network platforms to provide online shopping intermediary payment platform.Third-party payment platform protect the credibility for businesses and consumers in order to achieve the security of online shopping guarantee.At the same time.Internet banking is also an important way of e-commerce online payment. At present, China’s online banking services facilitate the diversification of services and are becoming the mainstream of commercial banking services gradually. Online banking business’s rapidity and convenience eliminate the time and geographical constraints.which is convenient for the customer’s life. Now, online banking is developing many new businesses with third parties. With diversification and specialization of service functions, Internet banking will become the main channel of the commercial banks.The one hand, there is overlap in the growing development of third-party payment and online banking business, resulting in a competitive relationship. On the other hand, The cooperation between the two is an inevitable trend from the long-term development.Internet banking can make use of third-party payment to expand its business. The third-party payment masters a large number of information from SMEs trading behavior, which reflects the credit situation of SMEs, and a lot of content is bank lending and regulatory needs and understanding.Commercial banks’ online banking is an important way for e-commerce online payment. The business processes of the third-party payment is imperfect, there is still a gap with the bank, so the payment of third-party payment platform is done by banks. In general terms, there are three aspects of the role of banks in the third-party payment: the first is intercommunicating to confirm the buyer’s bank the ability to pay, and providing guarantees to third-party payment; the second is providing technical support for third-party payment platform; the third is settling accounts for third-party payment platform to pay business.The survival and development of third-party payment is closely related to the development of commercial banks’online banking businesses. What should be taken to develop for third-party payment companies and commercial banks in order to maximize their respective interests, pure competition or simply cooperation, or cooperation on the basis of competition. This article will analyze competing and cooperating relations between third-party payment companies and commercial banks based on existing market conditions.To survey the influencing factors of selecting third-party payment to pay for the new generation network of consumer groups, this paper use finance, network economics, game theory, consumer behavior and related theories, combined with questionnaires,and hypothetical to do this research. Through the establishment of evolutionary game theory model, the paper pointed out that,there are competitive and cooperation relationship between the third-party payment and banks, but if they are able to rationalize the allocation of income on a competitive basis, cooperation will enable both sides to achieve a win-win situation, to make a big piece of cake for e-commerce.This study is divided into the following six parts.Chapter1:Introduced the research background and significance, then summarized,collated and reviewed the literature of third-party payment system, Finally, Introduced research methods, ideas, structural arrangements, and the innovation of the paper.Chapter2:Analyzed the development of third party payment:the concept, principal business, the settlement process,and development status.Chapter3:Analyzed the development of commercial banks:development status,commercial banks’main business associated with third-party payment; and the current development of online banking.Chapter4:Analyzed personal user preference for third-party payment or online banking:using questionnaires, model specification and multiple regression analysis to find the reasons for using third-party payment.Chapter5:Analyzed competitive and cooperative relations between third-party payment and the banks based on game theory.Chapter6:The conclusions and recommendations. Drawed conclusions based primarily on the results of empirical analysis and model analysis, make policy recommendations combined with our third-party payment and the bank’s development,and summarized inadequacies of the paper and further improvements.Through this research, the following conclusion is:Corporate online banking dominated in the large customer, third-party payment dominanted in the number of individual customers as well as the new generation of consumer groups.The future is dominated by a new generation with the rapid development of the spending power, therefore, strengthening cooperation, sharing interests, is the most beneficial to make a bigger piece of cake for third-party payment and commercial banks.