Research On The Transformation Of HT Village Bank's Business Model

Village banks refer to the establishment by the natural persons in the country,domestic non-financial institutions,domestic banking financial institutions,domestic non-bank financial institutions,overseas banks,etc.,approved by the China Banking and Insurance Regulatory Commission(CBIRC)and established in counties(districts)and below of financial institutions that provide financial services to small and micro enterprises and rural areas.Since its establishment in 2011,HT Village Bank has quickly grown into a backbone of precision poverty alleviation,small and micro enterprises and farmers in Jiaocheng County,Lvliang City,relying on the institutional advantages of a first-class independent legal person,the geographical advantage of being close to customers,and the efficiency of fast service The priority option for obtaining credit support has been rated as "National Top 100 Rural Banks" for three consecutive years.This paper starts from the operating environment and development status of HT Village Bank.After conducting an on-site inspection of HT Village Bank,it uses a combination of qualitative analysis and quantitative analysis.From the positioning of business objectives,the mode of deposit absorption,the mode of credit business,and the mode of organization and management The five aspects of the risk control model and the analysis of the current status of the business model of HT Village Bank;from meeting the growing financial service needs of small and micro enterprises and farmers,improving the social recognition of HT Village Bank,and bringing customers a quick and convenient financial service experience Three aspects elaborated on the achievements of HT Village Bank under the current business model;from five perspectives: the gradual shrinkage of personal financial services,the difficulty of expanding business channels,the difficulty of risk control,the slow growth of profitability,and the difficulty of products and services to meet demand Problems in the current business model of HT Village Bank.Subsequently,this paper gives practicalsuggestions on the transformation of HT Village Bank's business model from four aspects: customer management model,institution operation model,deposit absorption model and credit business model.It can be seen from the research results of this paper that HT Village Bank has been expanding rapidly since its establishment in 2011,and is inseparable from the relatively extensive business model adopted by it,but after developing to a certain stage,the problems in the relatively extensive business model also exist It gradually became prominent and restricted the sustainable development of HT Village Bank.Therefore,in order to ensure healthy and sustainable development,HT Village Bank must deeply transform its current business model.