Research On The Construction Of The "quasi-financial Model" Of Retail Enterprises And The Risk Of Capital Chain Rupture

The Quasi-financial Model is a kind of financing method for enterprises to use upstream and downstream funds in the supply chain for their own use,and the first application is mainly home appliance retail enterprises.Under the financial model,enterprises can use upstream and downstream funds to expand the scale of operation and improve profitability,which is of great practical significance to the development of enterprises.In the new retail background,the transformation and upgrading of retail enterprises need a lot of money,the financing of financial model is overused,but also leads to great financial risks.Because enterprises have commercial credit pressure from upstream suppliers and downstream consumers,once the financial enterprises have a financial crisis,or enterprise upstream suppliers to tighten credit policy,any enterprise in this supply chain there are financial risks,resulting in domino effect,and even the chain of enterprises into a serious vicious circle.Therefore,in the new retail background,the feasibility of the application of the retail enterprise financial model,and the risk of the enterprise's capital chain break in this model is still worth studying.Based on the background of the industry policy and business environment of retail industry,based on the theory of information asymmetry,the theory of agency cost,the theory of financing cost and the theory of transaction cost,we choose to obtain information from the platforms such as the CNINFO net and CSMAR database,and use the case study method to analyze the construction of the financial model of the red flag chain company and the risk of breaking the capital chain.First of all,the introduction of the red flag chain company overview and its business model,equity structure,horizontal red flag chain and the same industry enterprises,analysis of its advantages and shortcomings,vertical to the red flag chain itself as the object,analysis of its operating financing situation in recent years and the development of new retail business,research the red flag chain financial model of the construction of motivation,conditions,as well as in this model of the red flag chain of capital chain break risk,and finally put forward relevant recommendations.It is found that the Red Flag chain,as a typical supermarket chain retail enterprise,has a leading position in the industry,a differentiated competitive strategy and a strong supply chain management ability,enabling it to use the financial model to meet the daily business requirements.However,the study found that the red flag chain has an over-reliance on the financial model of the situation,in this state,once the upstream suppliers of the red flag chain also concentrated on the payment of the purchase price,enterprises will face the risk of breaking the capital chain.Therefore,enterprises should pay attention to adjust the relationship with upstream and downstream enterprises,enhance commercial credit,and properly carry out financing management,adjust the company's debt structure,optimize the management of supply chain,reduce the risk of capital chain break in the use of financial model.