Research On The Development Strategy Of Fuyuan International Pastoral Complex

Since the first document of the Central Committee of the CPC was issued in 2017 and 2018,there have been innovative project planning of "rural complex" in China,but there are big or small problems in the exploration and research.This paper mainly analyzes the cases of rural complex at home and abroad to guide Yuan international how to build a rural complex with enterprise and local characteristics with Rural Revitalization as the main line Body.First of all,this paper analyzes the social background of the rural complex and the development status of the domestic and international rural complex,looking for reference points through the successful cases of the international rural complex.Moreover,through the analysis of the comprehensive manifestation of the domestic rural complex,the economic benefits,environmental benefits and social benefits of the rural complex,the problems existing in the planning and development process of the domestic rural complex are analyzed,the key points of the construction of the rural complex are summarized,and then the strategic positioning and project planning of Yuan international to build the rural complex are discussed.Secondly,the paper mainly uses SWOT analysis method from the business ability,financial situation,credit rating,organizational structure,industrial development demand,project location and other aspects of FU Yuan international company,from the competitive advantage,competitive disadvantage,opportunity analysis,threat analysis to clarify the strategic choice and positioning of rural complex in Yuan international company,and then puts forward the development of rural complex Five core construction ideas are "industry,tourism,culture,circulation and rural".By analyzing the concept and connotation of "rural complex",this paper defines and differentiates the "one core and two wings" spatial layout of rural complex construction in Saihan District of Hohhot City,combining with spatial distribution characteristics and industrial layout,which are respectively "parent-child paradise,cultural town,leisure gathering area","beautiful rural project,ecological restoration project,cultural and tourism construction project",and aims at FU Yuan The planning and positioning of the integrated development strategy and differentiated business strategy for the international rural complex project.At last,the paper ensures the successful completion of Yuan international rural complex project through five measures: project organization and coordination guarantee,capital investment estimation and annual implementation plan,policy support guarantee,personnel training guarantee,business promotion guarantee,assessment and supervision guarantee.