Marketing Strategy Of RQ Roll Container

International logistics industry has updated as the development of electronic commerce and people's living habits changed from traditional stores procurement to C2 C e-commerce,the development of the logistics industry also directly affects the process of the global economy,traditional logistics industry has been hard to shore up the way near the geometric growth speed of logistics demand,in 2015,German industrial 4.0 has been announced,and the rise of the logistics network,logistics industry also faces a great challenge! The development of logistics industry,which drives the development of information flow and cash flow also comes to the key point where need high speed updated iteration,in addition to the real-time transmission of dates,the software information management system for logistics represents the actual carrier,unitized logistics equipment is also with the popularity of information technology needs iteration too,and the two big unitized logistics equipment,logistics standardization and wheeled transport will develop in two directions to meet the needs of enterprises and individuals to the logistics industry further.The key point of this paper is to expand and deduce the logistics platform products in the subdivision field of wheeled transport,and take the marketing plan of RQ logistics platform as the research of this paper.This article firstly uses PEST analysis to introduce the domestic roll container environment,from the external environment and to analysis why roll container abroad are that prevalent,and the germination in the domestic market,at the same time,through the STP analysis,investigate the express logistics system,supermarket system and business logistics system,the three major market segments,try to take the trial model,leasing model,and other new business model.Since we focus on Big customer and conduct customer marketing planning based on STP theory and 4P1 S theory,we expand our business in five aspects including product plan optimization,price system establishment,direct advertising channel introduction,promotion activities and meeting customer needs.And we focus on the three segments of the market share and market capacity in China through market research accumulated a large amount of data,in accordance with the roll container number of assessment of the use of foreign and domestic express logistics warehousing industry research combining with the contrast research of competitors,to forecast the domestic market capacity is 20 million.Under such a broad market scenario,with the development of domestic express industry and the rise of the Internet of the domestic logistics industry,we just face to explosive growth in Chinese logistics industry,because of the manufacture experience on the roll container market in Europe,Japan,the United States,RQ logistics equipment company,has a better opportunity to develop the domestic logistics roll container market,and to develop a benchmarking type products in the domestic market and expand the domestic market,therefore,in this paper,through a RQ roll container products,for example,research on its marketing environment analysis,and integrating logistics information of roll container market at home and abroad,combined with the company's existing situation,Study of the domestic roll container market development,in order to better develop the domestic logistics Roll container market,and increase brand awareness,and has practical guiding significance to set up the domestic roll container brands,and we can carry out the plan step by step in the future work,eventually hopes the study of this paper can promote the rise and development of domestic wheeled transport more smoothly,improving transportation at the end of the whole society logistics efficiency and reduce labor costs and the cost.