China Market Optimization Study Of Germany RHL Company Roll Product

Along with the continuous adjustment of China's economic structure and rapid development of China's economic,market of the roll mechanical products shows a lot of vitality,due to the fierce competition of China market,the enterprise also faces many challenges,with new challenges,new opportunities and gradual improvement of the market structure of the roll mechanical products,the thorough rules of the competition of different enterprises,some of marketing strategy of the roll manufacturing enterprises is relative lagging,it will restrict the competitive advantage of the enterprises in the market.Therefore,it is great significance to study the marketing strategy of the roll mechanical products manufacturing enterprises in China market.Base on research roll mechanical product marketing strategy of RHL company,know RHL company current marketing situation,in-depth research competitors marketing situation,marketing strategy and market share,thinking and analysis market research results,to explore the further optimization of the RHL's marketing strategy in China,explore suitable marketing strategy of roll mechanical product.Method study in this essay,through the related a non-woven roll market data collection,visit existing end user 's management personnel and technical personnel,use the SWOT analysis method,4Ps marketing theory,five forces analusis and other analysis tools and methods,product positioning and pricing strategy analysis.The essay introduces the background,product and sales model of RHL company,give suggestions on the marketing strategy innovation to RHL company,give market situation and competitors' situation.From the angle of the market of roll mechanical products,supply the marketing suggestions.Research to achieve practical results,RHL company can improve the marketing strategy,improve the marketing skill,reduce marketing costs,increase product market share,the company can sustainable develop and serve the market and customer well.Through research RHL company and roll mechanical product marketing strategy,we can draw the following conclusions.In the changing market environment,pay formulate corresponding internal marketing system and external marketing policy,closely follow trend of the market.RHL company flexible innovation and continuous improves the marketing strategy in the China market is feasible,especially in the roll machinery products industry has a wide range of promotional significance.