A New Energy Company Development Strategy Research

Since the reform and opening up,China has become the largest energy consumer country in the world,but it has also caused problems such as energy shortage crisis and environmental degradation.How to deal with these problems is the focus of global new energy technology research.Since graphene was found in 2004,due to its outstanding physical properties,it plays a very important role in improving the comprehensive properties of materials.At the same time,graphite is a kind of resource that can be developed on a large scale and has relatively high use value,Graphite resources are a kind of graphite resources that can be developed on a large scale and have relatively high use value.China's graphite resources are rich and the proven natural graphite reserves of China are about 55 million tons,accounting for 41.98% of global reserves.With the continuous refinement of market demand,China's graphite product manufacturers have begun to pay attention to the development of graphene,and have obtained a number of patents.It seems that the development and production of graphene products in China is in line with the development trend of the industry,so for graphite rough processing enterprises,the transformation to graphene finishing is the trend of the times.A new energy company initially focused on the development of graphite products,but its graphite products are mainly rough-working,it faild to gained a certain market share in the fierce market competition.As the Chinese government pays more attention to environmental protection,new energy development,and increasing competition of graphite industry,A New Energy Company can only rely on price war to win the graphite product market,which is not conducive to the sustainable development of the company.Company A timely adjusted its development strategy and began to finish the graphite – the development of graphene technology.The writing of this paper analyzes the necessity of A Company to optimize strategic management under the guidance of strategic theory.Firstly,PEST analysis was carried out for the current macro environment of A New Energy Company.The conclusion was that the research and development of graphene products must replace graphite products.Company Amust make strategic adjustments to graphite rough processing products.Secondly,combined with waves.The special five-force model analyzes the development trend of graphene industry,and draws the conclusion that A new energy company carries out the inevitable trend of graphene product development.Finally,through SWOT model,it analyzes company A's research and development and production process of graphene products.With the advantages,disadvantages,opportunities and threats,the WO strategy that conforms to the current development phenomenon of Company A has been formulated and safeguard measures have been formulated for the implementation of the strategy.Through the implementation of the WO strategy,not only can help A Company to overcome the existing problems at the current stage,but also can get rid of the competition of the original graphite product production opponents through the research and development of graphene products,and take advantage of the state's support for the graphene energy development policy.Further increase the research and development of graphene products,so as not only can occupy a larger market share,obtain more profits,but also support the development of environmental protection.