Research On Problems, Causes And Countermeasures Of The Reform Of Supply And Marketing Cooperatives And Rural Cooperative Association In Longwan District Of Wenzhou

As a cooperative economic organization of farmers,the Supply and Marketing Cooperatives are rooted in the countryside and closely connected with farmers.Historically,the Supply and Marketing Cooperatives have also played an important role in rural economic development.However,the system of Supply and Marketing Cooperatives are in urgent need of reform under the situation of the market economy growth,thus the “Trinity” Rural Cooperative Economic Organizations Association(hereinafter referred to as the Rural Cooperative Association)was established to become the service complex of rural household management and commodity circulation,the interest community of integrated agricultural management and service industry,the supply intermediary of agricultural public service and policy implementation.The Supply and Marketing Cooperatives in Longwan District of Wenzhou set up the Rural Cooperative Association as a bridge between the Party and the government to contact the grassroots cooperative economic organizations as well as the farmers,so as to provide a service platform for co-construction and sharing.However,there are still many problems in the reform,for instance,too many departments involved in the Rural Cooperative Association,the functions are not implemented into effect,“Trinity” service system of the Association is not perfect,few assets of Supply and Marketing Cooperatives,lack of means to strengthen the rural,and problems left over by the history of grassroots cooperatives,etc.These problems slow the development of the Rural Cooperative Association,which reflect the problems in the service for agriculture.Now the urgent problems should be solved are how to develop the Rural Cooperative Association rapidly and better,how to deepen the service functions of production,supply and marketing,and credit of the Association,and how to implement the governance mechanism of “county-grassroots integration” for the grassroots Supply and Marketing Cooperatives.Countermeasures and suggestions will be proposed in this paper for Longwan Supply and Marketing Cooperatives to determine the organizational position of the Rural Cooperative Association,introduce technology and cultivate talents,build e-commerce distribution platform,develop farmers’ cooperative finance,and optimize the structure of grassroots Supply and Marketing Cooperatives through the theory of public products and new publicmanagement,combined with the successful experience of other local governments.