Research On The Strategy Of R Company's Marketing Team Construction

With the development of social economy,talents have become an important factor affecting the development of the country,the nation and the enterprise,especially in the fierce market competition environment,how to cultivate talents to build a first-class marketing team has become an important factor affecting the development of the enterprise.Rizhao r tea company is a large tea company in China.Its main product is Rizhao Green Tea.At the beginning of its establishment,the company attached great importance to the construction of marketing team.At present,the company has established a comprehensive operation team,overseas marketing team and online marketing team,and achieved outstanding results.However,with the change of market environment,especially the increase of competitors,the original marketing team has been unable to adapt to the new market changes in organizational construction and management.This paper mainly analyzes the problems existing in the marketing team of Rizhao r tea company,and tries to find the countermeasures through the analysis,so as to provide a solid marketing team guarantee for the development of the enterprise.The article is divided into five parts to carry out the research.The first part is the introduction part,which mainly introduces the research background and significance of the article,and comprehensively describes the research status at home and abroad,which lays the foundation for the writing of the full text.The second part of the article is the theoretical part and literature review,mainly for the following research to lay a theoretical foundation,this part mainly analyzes the team and marketing team building theory.The third part of the article mainly analyzes the current situation and specific problems of R company in the construction of marketing team.Firstly,it introduces the basic situation of R company,secondly,it introduces the current construction situation of R company's marketingteam,focusing on the analysis of the construction results of marketing team,and finally,it focuses on the analysis of various problems in the construction of marketing team.The fourth part of the article mainly through the construction of marketing team building influencing factors research model,analyzes which factors have an impact on R company's marketing team building,using empirical analysis method to find out the influencing factors,in order to excavate the influencing factors,according to the research results to take targeted measures.The fifth part is based on the empirical research conclusion and combined with the actual situation of the company to further clarify the marketing team objectives,strengthen the construction of the company's marketing team leadership,improve the company's talent selection mechanism,develop marketing team training programs,improve the company's marketing team incentive mechanism.In order to promote the construction of the enterprise's marketing team through the research of this paper,and provide some experience for other domestic tea enterprises.