Research On The Transformation Of A Specialized Market Management Mode

Specialized market evolved from the development of traditional market,mainly the similar products gradually gathered to the direction of specialization.Since the reform and opening up,as an important domestic trading platform and circulation channel,it has developed for nearly 40 years,and the development of specialized market has a great impact on the growth of regional economy.However,with the rapid development of information network technology,e-commerce is rising rapidly,because it provides trading platform for both parties to trade,which overlaps with the role played by the specialized market for a long time,even more efficient and lower cost than the traditional specialized market,so almost all specialized markets are facing the impact of e-commerce.A specialized market has developed rapidly since its opening,becoming one of the most successful specialized markets in Southwest China.However,in the face of complex and changeable external environment,a specialized market also faces the risk of reducing profit space caused by single business model.This will also bring new challenges to the long-term stable development of a specialized market.Therefore,how to combine the enterprise's own situation to transform its business model to enhance its competitiveness is an urgent problem to be solved in a specialized market.This paper is divided into seven parts to discuss the transformation of a specialized market management model.The first part summarizes the research background and significance,research purpose,research content and method,research path;the second part expounds the relevant theories such as business model research,enterprise transformation research and specialized market transformation research;the third part analyzes the current operation status of a specialized market in an all-round way to clarify the current predicament of a specialized market;the fourth part is a specialty Analysis of the transformation environment of the business model of the industry market;the fifth part clarifies the transformation direction of the a specialized market,puts forward the transformation scheme design and specific transformation measures of the a specialized market business model;the sixth part is the transformation safeguard measures of the a specialized market business model to ensure the smooth implementation of the transformation;the seventh part is the full text summary.The findings of this paper it can be seen that the single business model ofspecialized market a leads to simple market functions,single profit-making methods and easy to imitate.As a result,the competitiveness of specialized a market is gradually weakened and cannot adapt to the increasingly strong competitive environment,so the transformation of business model is imperative.Through the analysis,this paper makes clear that the goal of a specialized market business model transformation is to achieve diversified and differentiated development model.Therefore,the general idea of business model transformation is to use the Internet to build a specialized market into a diversified specialized market integrating shopping,design and display,and storage management.Through this strategic transformation,we can improve the added value of services,enrich the profit points,and improve the competitiveness of enterprises.This paper also puts forward the specific measures to realize the transformation of market functions,realize the differential development and finally realize the transformation of business model through the renewal and transformation of market space,the establishment of modern storage system,the creation of designers' maker space and the realization of seamless connection between online and offline.