The Transformation And Upgrading Of Yide Road Specialized Market Cluster

Yide Road specialized market cluster has characteristics of long history,deep regional culture,and high industry influence.The current economic form of low output and low contribution has become increasingly unable to meet the requirements of market's rapid economic development,among them the most representative one is the ABC seafood and dried fruits wholesale market.As the contradictions of the existing specialized market forms,the central urban functions adjustment and the requirements of social management specification also become increasingly prominent,adding with the impact of online consumption,sharp decline in store turnover,and the implementation of policy and new rules,the specialized market shifted from a golden place before that made enormous profits to the depressed messy market now and will surely face a new round of shock and shuffle,so it is imperative to upgrade and transform.Through literature review,theoretical analysis and case study,this paper aims to analyze the ABC seafood and dried fruits wholesale market.This paper first reviews the history of business circle and its relevant documents at home and abroad,then it introduces development situation of Yide Road Business Circle and condition of the ABC seafood and dried fruits wholesale market.Base on the statistics and situation,this paper conducts brief SWOT analysis of Yide Road Business Circle.It has many advantages as the fundamental of upgrading and reconstruction,such as high degree of industry influence and recognition at home and abroad,rich business cultural heritage,rooted in strong markets,formation of a strong industrial clustering capability and professional information platform,formation of regional trading network,business and industrial incubation platform,and business location advantages of city center.This paper employs Potter's "diamond model" to further discuss major problems facing the ABC specialized market,including production factors and conditions of specialized market,demand conditions,relevant and supporting industries,business strategy and competition,impact from "opportunity" and "government".At last some solutions will be proposed,including measures from six aspects: hardware transformation,business model transformation,brand building,e-commerce,logistics,management of the Chamber of Commerce.These improvements can help ABC seafood specialized market adapt to the changing internal and external environment,give full play to their own advantages,reduce the risk of being eliminated by rapid development of information technology,and eventually improve its competitiveness and achieve the goal of transformation and upgrading.