Development Strategy Study Of OD Company

With the development of economic globalization,how to build a modern enterprise with core competitiveness and strong ability to resist risks is a realistic problem that every enterprise decision-maker must face.As the Chinese economy is developing into a new stage,the enterprises need a set of suitable strategies to face the new challenges.In the process of formulating the development strategy of enterprises,it is necessary to make an in-depth analysis according to the objective situation of the enterprises themselves and find a feasible method.Facing the new situation and new problems,OD has taken the initiative and faced up to challenges,formulated a practical development strategy,constantly promoted the company'stransformation and upgrading,upgraded comprehensive strength,and made every effort to ensure the healthy,continuous growth of development for the enterprise.I would like to combine the theory with practice in this paper,and apply the relevant theoretical strategy management to the specific implementation strategy of ODLimited.Firstly,I would like to analyze the development status of the marine uniform industry and the status quo of OD Company,and briefly introduce the profit model,equipment facilities and long-term mission of the company,find out the main external opportunities and threats of the market environment of the company,and analyze the strengths and weaknesses of the company's internal resources combined with the actual situation of OD Company.After analyzing the actuality of the strategic management of OD Company,the SWOT analysis matrix and QSPM matrix are used to further analyze the alternatives,and the specific countermeasures are put forward to improve the core competitiveness of the company.Finally,through organizational reform,enhancing the company's brand influence,building new ships and advancing entering the market segmentation strategy,create the whole industry chain service model,comprehensively enhance customer satisfaction,therefore enable to create the rapid growth of enterprises in the long-term.