Business Plan Of Intelligent LED Lamps Project For A Company

The business plan prepared for Shenzhen A Intelligent Lamps Energy Conservation Project to apply for the special fund of a provincial people's government and the technological innovation fund of a small and medium-sized technology-based enterprise is analyzed and planned in detail in terms of the company's scientific research strength,project market environment and marketing planning,financial budget and investment returns,etc.It is expected that the project can be obtained through the plan.In order to establish a strong marketing and technical service support system,the project's marketing and service work in the domestic market can be carried out smoothly.The launch of this project coincides with the rapid development of China's energy-saving industry.Under the macro environment in which "energy-saving" and "environmental protection" have become the theme of world development,energy saving industrial has great potential and investment space.It is against this background that Shenzhen A Company's intelligent LED lamp energy saving project was established.At the beginning,the project did not choose to produce intelligent LED lighting sources and lamps.The cost is very high and the risk is very high.Instead,it chose to join the German brand company OSRAM and take charge of the promotion,sale and service of OSRAM's LED indoor lighting sources and related accessories in Shenzhen.At the same time,it set up the R&D department to synchronously research and develop the suitable intelligence with the help of OSRAM brand technology.Enabling LED lamp controller and LED interior creative products,mass production and sales,providing value-added services to customers,targeting at domestic large and medium-sized real estate companies,governments or enterprises with human relations,using their own technology,talent and location advantages,effective combination of products,pricing,channels and promotion strategies to achieve marketing purposes.The project is planned to invest 10 million yuan,the founder team of the company raised 2 million yuan by itself,and the rest of the funds were reinvested through financing and earnings.The discount rate calculated by CAPM is 16% and the dynamic payback period is 2.3 years.The IRR of the project is 45%,which is much higher than the 16% required by investors.The above indicators discussed the feasibility of project implementation,with strong profitability,project development can bring rich returns for investors.In the process of quantitative analysis of project investment risk,the NPV elasticity analysis shows that the project is sensitive to the qualified productivity,sales price and sales volume of energy-saving products.The proportion of negative NPV is 33.3%,and its best value is 1.2 times the absolute value of the worst value.Through such analysis,it can be judged that the investment risk of the project is relatively small,and effective measures can be taken to avoid the risk.Through this writing,we not only sort out the company's development goals,but also provide a basis for the company's future development.