A Study Of Tourist Flow Network Structure In Jiangxi Province

Tourism flow network is an important content in the study of network structure;its research on structure has profound significance on identifying regional tourism resources, integrating tourism resources, and promoting the development of tourism economic. Based on this, the research starts with the tourism flow network, and take featured tourism attractions as the research objects. This study makes a deep analysis of tourism flow network structure of Jiangxi from the perspective of overall network and individual nodes. This paper comprehensive used the social network analysis;GIS and Kernel spatial density analysis; travel cost to analyze the characteristics about network structure of tourist flow of Jiangxi Province. The results show that: the largest area of tourism flow in Jiangxi is between the north and the northeast of Jiangxi, just like Nanchang, Yingtan, Shangrao, Jingdezhen and Jiujiang. And tourism flow of those routes is the largest: from Wuyuan to Sanqing Mountain, from Wuyuan to Lu Mountain, and from Lu Mountain to Tengwang Pavilion. Centrality and levels of structural holes are higher in Wuyuan, Lu Mountain, Jinggang Mountain,Tengwang Pavilion and Longhu Mountain which have strong agglomeration function,radiation function and strong competitiveness. They are the core nodes of Tourism flow Network Structure in Jiangxi Province. The whole tourism flow network in Jiangxi formed an "annular" core tourism circle and a secondary "arcuated" tourism circle. Nanchang, Yingtan, Shangrao, Jingdezhen, Jiujiang have high core degree,they form the heart area of tourist flow of Jiangxi Province; Yichun, Pingxiang and Jinggang mountain are the important complement to the network structure of the tourist flow in Jiangxi; in the middle and south region of Jiangxi, the network core degree is lower, tourists flow is smaller. They are in a weak position in the entire tourist flow network structure. Based on the analysis of the traffic accessibility plate in the tourism flow network of Jiangxi Province.Costs of transport accessibility in Nanchang and its surrounding areas are the lowest, and tourism transportation accessibility in Fuzhou region is generally better, so this region has the potential to develop tourism. High centrality of scenic areas such as Wuyuan, Sanqing Mountain and Lu Mountain, their transport accessibility to other scenic spots which is in the same province are worse, and their average travel time costs are higher. There are some differences between the accessibility features of tourism flow network and the spatial characteristics of tourism flow network in Jiangxi. Finally, a number ofrecommendations are given to optimize the Tourism Flow Network of Jiangxi, and to provide a reference for the sustainable development of tourism economy.