Research On Financial Poverty Alleviation Business Development Strategy Of Hunan Rural Credit Cooperatives

At present,China has entered a period of poverty alleviation.Winning the battle against poverty is the bottom line task of building a well-off society in an all-round way and the top priority of the work of "agriculture,countryside and farmers".As the main financial force serving "agriculture,countryside and farmers",Rural Credit Cooperatives of Hunan Province(RCCHN)are duty-bound to shoulder the heavy responsibility in the financial poverty alleviation work.They are responsible for helping poor farmers in poor areas,building archives and setting up credit cards.Strong support has been given to key areas such as poverty-stricken industrial projects,infrastructure construction and basic public services.But at the same time,how to maximize the benefits of poverty alleviation and achieve the sustainability of financial poverty alleviation is also an important issue to be considered in the financial poverty alleviation work of RCCHN.Firstly,starting from the current financial poverty alleviation situation of rural credit cooperatives in Hunan province,combined with the environment,using SWOT analysis method to analyze their own opportunities,threats,advantages and disadvantages,and on this basis,the matching system analysis of various factors will be carried out to lay a solid foundation for the development strategy of financial poverty alleviation;and then according to Hunan's rural credit.Based on the experience of other banks in financial poverty alleviation,the strategic development plan of RCCHN draws on the sustainability and effectiveness of financial poverty alleviation as its orientation,and formulates the expansion strategy of financial poverty alleviation from the aspects of differentiation,cost control and focusing on advantages.Finally,it designs the implementation steps of the financial poverty alleviation expansion strategy of RCCHN.At the same time,in order to ensure the effective implementation This paper analyses the organization,personnel,system and system,puts forward effective suggestions,and evaluates the economic and social benefits of the implementation of the financial poverty alleviation expansion strategy.The research finds that although RCCHN face the disadvantages of high cost and difficult management,RCCHN can further study and explore the win-win path by using local advantages,resource advantages and technological platform advantages.Through strengthening product innovation,resource integration,efficient management and riskprevention and control measures,the accuracy and risk control of financial poverty alleviation can be improved.