Huang Yang Ning Pian Marketing Strategy Research Of MR Medicine Industry

Cardiovascular disease has been one of the highest mortality rates human disease.With the development of our country economy,people living standard rise,known as "rich" disease of heart head blood-vessel has intensified,and younger development,a serious threat to people’s health.Disease of heart head blood-vessel makes the serious situation of cardiovascular drugs market expansion,the number of cardiovascular drugs and sales increased year by year,competition is also increasingly.Huang Yang Ning uncovered in folk in the treatment of rheumatic prescription,as early as listed in the early 1980 s,is a classic old drug in the treatment of cardiovascular diseases.Beleveing the Huang Yang Ning market prospect,MR pharmaceutical also seize the opportunity,to declare the Huang Yang Ning production approval documents.As rivals rushed and rapidly changing market environment,yellow Yang Ning anymore.In such a competitive environment,how to take kind of marketing strategy,solve the problems facing the marketing enterprises,quickly open the MR pharmaceutical profile,revive Huang Yang Ning piece of glory,is suspends in front of MR pharmaceutical industry operators,has great significance for the development of the enterprise.This article first briefly introduced the related marketing theory and pharmaceutical marketing idea both at home and abroad,then analysis MR pharmaceutical macro policy environment,economic environment,technology environment,MR pharmaceutical its own resources and capabilities,and competition situation,using the SWOT analysis to identify found MR pharmaceutical industry competition existing opportunities and threats and enterprise competitive advantages and disadvantages.After cardiovascular drug market in HeNan province has made the detailed analysis,then expounds the "Huang Yang Ning" drug market segmentation and niche market selection and positioning strategy,pricing strategy,channel strategy and promotion strategy.Finally puts forward the import enterprise culture system,strengthen the internal marketing management,,such as sales personnel performance appraisal as a marketing strategy of the implementation of the security.This paper argues that MR pharmaceutical industry to change ideas,in under the guidance of the scientific marketing strategy,firmly grasp the change of market demand,customer demand as the goal,give full play to their own advantages,consolidate the existing market,to guarantee the sustainable development of enterprises in the end.