Heat Antiphlogistic Ning Capsule Marketing Strategy Research

Pharmaceutical industry has been praised as "eternal chaoyang industry". Nowadays, the implementation of the medical centre. drugs competitive bidding system, yearly medical insurance, medicine enterprises GMP admittance system etc., all give medicine industry has brought tremendous opportunities. From 1995 to 2005, China 10 years and pharmaceutical enterprise expands unceasingly, the whole medicine industry weight in GDP tripled to reach 4%. In 2006, the national pharmaceutical industry complete industrial output 5323.7 billion yuan, an increase of 17.9, whole pharmaceutical industry has a good development momentum. Facing such huge pharmaceutical market prospects, pharmaceutical production enterprise according to their own characteristics, in compliance with the state laws and regulations on the premise of orderly sales is each pharmaceutical production enterprise paid close attention to the problem. However, so far, none of the existing mode and theory can use. Therefore, the enterprise urgently needs a set of effective over-the-counter marketing strategy theory system.This article elaborates the characteristics of pharmaceutical marketing, and by using the market marketing theory and marketing strategy theory a detailed analysis of the domestic market environment, expounds the Chinese medicine market the huge development potential, especially qingrejiedu products, annual with 10% speed growth. Meanwhile articles with a concrete over-the-counter products--heat antiphlogistic ning capsule for example. analyzed the heat antiphlogistic ning capsule, find out the current situation of management in qingrejiedu products market a large good premise. heat antiphlogistic ning capsule sales wandering plateaued reasons. Then on to heat antiphlogistic ning capsule in the macro environment of analysis, using potter five competitive forces of SWOT analysis model and competitor for research. This article through to over-the-counter patients to purchase behavior research, the heat antiphlogistic ning capsule market segments, determine the target market, in clear market positioning basis, and developed a product, price, place, promotion. promotion, public relations in the six integrated marketing strategy.