Research On The Development Of Rural Inclusive Finance Under The Background Of "Internet +"

"Inclusive Finance" aims to provide suitable and highly accessible financial services at an affordable cost to the groups in need of financial services from all walks of life.Its key service targets are small and micro enterprises,farmers,low-income urban residents,poor people and other vulnerable groups in society.How to develop inclusive finance in the rural market has become an important link to improve the inclusive finance system in China,but the backward traditional financial mechanism in rural areas can no longer meet its development needs.With the integration of Internet technology and rural inclusive finance,"Internet +" inject new vitality to the development of rural inclusive finance,make it broke through the traditional mode of financial malpractice qualitative leap,but the "Internet +" also brings new problems to the development of rural inclusive finance,solve the related problem becomes the key to continue to play its role in promoting.Based on the background of "Internet +",this paper discusses the influence of "Internet +" on the development of rural inclusive finance with the help of a typical case of "Eloancn".First of all,the background and significance of the topic are elaborated.Combined with the research results of domestic and foreign experts,the influence of "Internet +" on the development of rural inclusive finance is discussed theoretically.Secondly,it simply analyzes the development status of rural inclusive finance under the background of "Internet +",indicating the promotion effect of "Internet +" on the development of rural inclusive finance.Then,SWOT analysis is carried out on "Eloancn",an Internet financial enterprise focusing on "agriculture,rural areas and farmers",and case enlightenment is drawn,which can provide reference for Internet financial enterprises to develop rural inclusive finance under the background of "Internet +".Finally,combining the case from the macro,meso and micro levels of specific analysis of the development of rural inclusive finance under the background of "Internet+" problems,and put forward the corresponding countermeasures and Suggestions.Through research we can find that:(1)The effect of "Internet +" on the development of rural inclusive finance is two-way,which brings new problems while promoting the development of rural inclusive finance.(2)In the context of "Internet +",the development of rural inclusive finance should pay attention to the role of scientific and technological innovation.(3)Continue to play a key word in rural areas of financial development needs the government departments,financial institutions and financial demanders,the joint efforts of the government should create a good development environment for the macro aspect,financial institutions should be compliance operations,and actively undertake social responsibility,the financial service demanders should study hard for Internet financial knowledge and improve themselves the ability of financial services.