The Research Of Rural Inclusive Financial System Based On Internet

Rural finance is the key factor of pro mo ting the develop ment of rural econo my in our country, and is the problem of the world recognized at the same time. In this paper, the rural finance, inclusive financial, internet financial analyze the research status athome and abroad, and combine with the current financial development in our country strategic trends and the latest research dynamic, it set up financial and inclusive via the Internet financial research direction to solve the problem of rural finance. In order to determine the feasibility and advantage of the research direction, at the logic level of rural finance, inclusive finance, Internet financial connotation, extension and the logical relationship, the paper carried on the thorough analysis, established the financial feasibility of solving the problem of rural financial inclusive via the Internet, and further through the Internet financial prospects and practical significance to prove the superiority of the path. This paper has found the problem, analyzed problems and solved the problem of rural financial.Firstly, the paper studied the status of China’s rural financial supply and demand. Through macro data, it analyzed the present situation of our rural financial supply and put forward the farmers into the city to buy a house and rural entrepreneurship in two countries strategic financial needs, and the questionnaire survey and case analysis about the present situation of its supply were studied. The study found that as the "three ones", in one hundred million people and related strategic development needs, demand will surge and the current serious shortage of supply,rural financial services supply will run counter to the national strategy.Secondly, to our country rural financial services supply, it carried on the thoroughly analyzing the cause of development. Profitability seemed as the starting point for financial institutions, and it put forward the rural financial competitive analysis model. The rural finance serviced the various elements of the high cost. At the same time, from the infrastructure level analysis to getting the root cause of the financial exclusion for geographical exclusive and government level analysis of government failure root, which caused the low efficiency of financial regulation.Finally, aimed at the geographical exclusion, service cost, financial regulation and three fundamental reasons, the paper got to crack the key technologies which restricted the development of the rural finance. And based on the rural financial institutions and the national three main body of the relevant system and measures, thepaperput forward the rural inclusive financial systembasedon Internet.This paper is close to national strategic development of the latest trends and rural actual demand. Through a lot of questionnaire survey and field visits and collecting first-hand information, it establishes the rural financial services competitiveness model and has certain theory significance and the strong practical significance.