Internet Finance Boosts Rural Inclusive Utility

Since the rise of Internet finance,it has changed the form of financial markets in the past,has become a new breakthrough in China's financial system,and has greatly expanded the scope of financial services.The rapid development of Internet finance not only makes traditional financial institutions feel the crisis,but also affects the entire financial structure.Many traditional financial institutions actively deploy and transform their businesses,and begin to absorb the technologies of big data and cloud computing in the field of Internet finance.Internet finance is becoming more and more widely used in cities,but it is still not popular in rural areas.How to integrate the advantages of the Internet and rural finance to solve the imbalance between rural financial supply and demand becomes more and more important.The No.1of Central Authority document in 2016 definitely stated that the development of digital finance and mobile internet finance in rural areas should be actively promoted.In 2017,the No.1 of Central Authority document provided a clearer indication for rural finance,financial institutions must make full use of Internet technology to optimize rural financial services.Presently,the application of China's Internet finance in rural areas is still not popular enough,and the credit system is still not perfect.It has become an important problem that how to make the majority of rural people enjoy the dividend brought by inclusive financial development under the background of Internet,even if the lack of credit reporting,underdeveloped information and limited cognitive ability.Therefore,it is of great practical significance and theoretical value to explore the reasons and path of deep integration of Internet and rural finance,and how to use the Internet to promote the expansion of financing channels for farmers and promote the development of rural inclusive finance.On the basis of summarizing the relevant literatures on Internet Finance and rural Inclusive Finance,this paper made a systematic research plan,and chose 228 rural residents from 9 towns in Mianzhu county,Sichuan Province,and made scene investigation.Based on the survey of the use of Internet credit of the sample objects in this region,this paper analyzes the needs and understanding attitudes of the farmers in this region towards Internet finance,finds out the bottleneck and crux of the promotion of Internet credit in this region,and proposes a series of suggestions and measures.Internet credit is the most typical model for Internet finance to go deep into rural areas.Through the discussion of the bottleneck solutions of Internet credit in rural areas of Mianzhu county,Sichuan Province,it is a small to see big process to extend the discussion of how Internet finance can continue to advance in rural areas,and then extend the discussion of how Internet finance can effectively promote rural inclusive.Through the investigation of Mianzhu county,a rural area in the southwestern province where the economic level is at the upper-middle level,we can enlarge the discussion on how to promote the rural inclusive of Internet Finance in China,so as to see the whole through a small part.It is hoped that regional research can provide some reference value for the promotion of Inclusive Finance in the whole rural area.Finally,the paper puts forward the prospect of Internet to promote the development of Inclusive Finance in China's rural areas from three aspects,that is,to improve the availability of inclusive financial products,actively guide farmers to change their concepts,correctly identify legal and illegal Internet finance.Traditional finance and internet finance should be dislocation development,hoping to provide some reference for the Internet financial enterprises that are ready to enter the rural market,and also hope to give some enlightenment and suggestions to the development of similar companies.