Research On The Development Of Rural Tourism In Beifeng Mountain Area Of Fuzhou

Agriculture,farmers and rural issues have always been a major strategic issue affecting China’s development.With China’s economic development entering a new normal period,China has put forward the major strategic measure of “Rural Revitalization”,and the development of the three rural issues ushered in new historical opportunities.Rural tourism,as an important part of the rural revitalization strategy,has attracted the attention of the government and academia.In recent years,the upsurge of rural tourism all over the country has filled in the gap of weekend tourism and attracted a large number of citizens to participate in it,which has become a new fashion of domestic tourism.Practice has proved that rural tourism can effectively promote the integration of urban and rural development,effectively narrow the gap between urban and rural areas,and boost the development of agriculture,rural areas and farmers,which not only promotes rural development,agricultural transformation and farmers’ income.It has theoretical and practical significance to explore the sustainable development of rural tourism.The Beifeng mountain area of Fuzhou is known as the “back garden of Fuzhou”.It is the most suitable area for the development of rural tourism because of its diversified ecology,rich culture,unique rural customs and pleasant landscape.On the basis of expounding the concept and related theories of rural tourism,this study takes the development of rural tourism in Beifeng mountain area of Fuzhou as an example by means of SWOT analysis and case analysis.The paper also summarizes the advantages,disadvantages,opportunities and challenges of developing rural tourism.By collecting the local annual number of tourists and government funds investment in the construction of various forms of questionnaire survey on the Beifeng mountain tourism development status of the investigation and the advantages and disadvantages of the development process of empirical analysis;Finally,the paper explores the methods and ideas of rural tourism construction from the aspects of the current department structureand rich tourism products in Beifeng mountain area,so as to provide support and reference for the development of rural tourism in Beifeng mountain area,the development and utilization of rural tourism resources in China and the formulation of rural tourism policies.