Research On Optimization Of Customer Relationship Management In N Low Voltage Electrical Appliance Company

Customer relationship management system and other applications greatly improve the operational efficiency of enterprises.In enterprise increasingly fierce market competition,enterprises must carry on the transformation from products to the market,understand customer's real needs,provide customer needs,resolve customer pain points is the enterprise survival,enterprises have accumulated a lot of customer relationship data,how to make the transformation of static to dynamic assets,let the data value is the purpose of N company's customer management system application competitiveness research.This article studies the background of the low-voltage electrical appliance industry where N Company is located,and analyzes the competitive environment of the low-voltage electrical appliance industry where N Company is located.Through the overall analysis and planning of the customer relationship in the low-voltage electrical appliance industry of N Company,the classification is made according to the customer value,and according to different customer values,the personalized plan for maintaining the customer relationship is developed,the marketing opportunities are deeply explored,the customer satisfaction and loyalty are improved,so as to make the company gain the overall profitability.The main purpose of this study is to analyze and study the problems and current situation of traditional manufacturing customer management through the actual case of N Company.At present,N company maintains customer relations in an extensive way,almost using a one-size-fits-all scheme to face customers who differ from each other in the market.Therefore,it is impossible for N company to effectively classify and differentiate customers in customer relationship management,so as to fail to achieve the expected effect of market competitiveness.Through the analysis of the data in the customer relationship management system,this paper has formed the analysis results of the purchase frequency,purchase quantity and other data of the key customers of segmented industry customers,and found the sales resource mismatch and other problems in the actual operation process of N Company.The research results guide the enterprises to change from the crude decision-making mode to the data-oriented,visual and efficient way of sales resource input.When sales resources optimization scheme and corresponding implementation team building plan formulation,senior managers and middle managers need to jointly study plan implementation process,need to think about what is with the N company's research and development,supply chain and the values of the actual large difference of the implementation of the scheme,such as how to achieve the customer service even compromise is selective to give up.Or we can think about whether it's worthwhile for the company to invest so much in customer relationship maintenance in the process of customer demand mining,the technical means to meet customer demand,the cost of customer demand mining and the rate of return of customer service.Thus,the optimal distribution scheme of sales resources is obtained.Provide customers with the required localized services,customized service,professional team and appropriate sales cost input,help customers develop and develop together with industry leaders in the market segment.The ultimate goal is for N Company to gain a competitive position in some market segments.