Research The Impact Of Business Model On The Retail Enterprises Performance

Since the end of the 20 th century,scholars have paid more and more attention to the study of business models,especially the development of enterprises is affected by the Internet economy.How to innovate business models and build excellent business models has become an urgent issue for various industries.In the Internet era,the traditional business model of retail enterprises is challenged by the e-commerce economy,and the development of retail companies is closely related to the development of the national economy.Therefore,it is important to study the impact of business models on retail business performance urgent.This article reviews and collates relevant literature on business models by domestic and foreign scholars.Based on the perspective of value creation,it constructs retail business models from three perspectives: value proposition,value creation and transmission,and value realization.88 listed companies in the retail industry are selected.Financial data for 2010-2018,using single factor analysis of variance and mean comparison test to analyze the different impacts of business model types on corporate performance;using principal component analysis to comprehensively score and evaluate retail business model types;and finally using regression models to study whether the business model has a linear function relationship and significance to retail performance in terms of value proposition,value creation and transmission,and value realization.The research results show that different business models will lead to differences in corporate performance.The business model has the most significant impact on the company's growth ability and solvency,followed by profitability and operating ability.The comprehensive scores of retail business models are generally high in 10-14 years.With the impact of the Internet economy on the traditional retail industry,the comprehensive scores of retail business models have shown a downward trend in recent years.Compared with other traditional retail companies,the challenged retail companies can bring better performance and performance.The regression model is used to verify the linear relationship and significant impact of the business model on the performance indicators of retail enterprises in terms of value proposition,value creation and transmission,and value realization.Finally,through the analysis of the empirical results,the paper puts forward the countermeasures and Suggestions for the traditional retail enterprises to improve the efficiency,improve and reconstruct the business model.