Study On The Cultural Perception Of Tourists In The Historical Village Of Wuyuan Huangling

China is one of the four ancient civilizations and has a long and profound history and culture.With the continuous development of society,people's needs gradually rise from the basic level of material life to the level of spiritual culture.The Party's 19 th National Congress first proposed the strategy of rural revitalization,tourism activities in famous historical and cultural villages became active,and more and more tourists were attracted to explore the profound cultural charm of historical and cultural villages.Based on the collation of scholars 'research on ancient village culture,tourism perception and Wuyuan Huangling,based on the cultural connotations and expressions of ancient villages,the main measurement indicators of tourists' cultural perception are summarized and combined with Wuyuan Huangling local culture,Design questionnaires;then conduct empirical analysis to construct and verify the measurement model of Wuyuan Huangling historical and cultural village tourists' cultural perception;finally,based on the data of confirmatory factor analysis,further analyze the weight of each measurement index and potential variables and the cultural perception of tourists Differences,and put forward corresponding countermeasures according to the final conclusion.The research shows that: first,the tourist cultural perception measurement model mainly includes three potential variables: regional culture,village architectural culture and characteristic art culture;second,the temple culture,paper umbrella bamboo culture and dialect culture have significant influence;third,The degree of influence of each potential variable on the cultural perception of tourists in historical and cultural villages is from small to large in architectural culture,characteristic art culture and regional culture,but the difference between the three is small;fourth,the historical and cultural names under the motivation group There are significant differences in the perception of distinctive art culture among village tourists;Fifth,tourists with a long geographical distance have a strong perception of "characteristic art culture" and "architectural culture";sixth,there is no significant cultural perception of tourists in "this province" and "neighbouring provinces" Difference;seventh,the trend of young tourists is increasing,and there is no obvious seasonal advantage of cultural tourism.