Research On The Evaluation Of Social Responsibility Performance Of My Country's Listed Banks

The integration of the world economy makes corporate social responsibility,a foreign research hotspot,gradually enter the field of vision of Chinese researchers.More and more enterprises begin to pay attention to the fulfillment of social responsibility while pursuing economic profits.The bank is in the core position in the economic system of our country.It plays the role of distributing and allocating resources and funds,adjusting economy,risk management and so on.However,at present,although scholars all over the world have a lot of research on Corporate Social Responsibility Evaluation,there are few related researches on the Social Responsibility Evaluation of such special industries as banking industry,and the existing literature on this aspect is not profound and comprehensive.Therefore,it is of great theoretical and practical significance to evaluate the social responsibility of listed banks.Firstly,this paper studies the theory of social responsibility,including the related concepts and theoretical basis of corporate and listed social responsibility.Secondly,it summarizes and analyzes the current situation of social responsibility performance of listed banks,and summarizes the existing problems and reasons.Then,based on the social responsibility reports of all listed banks,this paper selects six levels of indicators,including shareholders,customers,employees,government,environment and community,and constructs a bank Social Responsibility Evaluation Index System Based on the analytic hierarchy process.Finally,this paper applies the social responsibility evaluation index system of Listed Banks to the specific case of Bank of Qingdao The performance of social responsibility of the bank was evaluated,showing the application method and analysis process of the evaluation system,and put forward specific measures to improve the performance of social responsibility of the Bank of Qingdao.The innovation of this paper is that based on AHP,an operable index system of Social Responsibility Evaluation of listed banks is constructed and applied to the Social Responsibility Evaluation of Bank of Qingdao,which proves that it is more operable,more specific and more comprehensive than the existing research.The conclusion shows that China's listed banks,including the Bank of Qingdao,should learn from the advanced international experience,actively and consciously performtheir social responsibilities,improve the level of social responsibility performance,strengthen internal and external supervision of banks,and maximize their own value on the basis of balancing the interests of banks and fulfilling their social responsibilities,so as to promote the stable,healthy and sustainable development of the national economy.