Research On Rural Tourism Cluster Based On Scenic Spots

Under the guidance of Rural Revitalization Strategy,the development of rural tourism ushers in new opportunities.As a new mode of regional rural tourism industry development,rural tourism cluster plays an important role in promoting the comprehensive competitiveness of rural tourism industry and the transformation of rural tourism industry environment.As a typical type of rural tourism,the study of the relationship between scenic spots and villages,the relationship between industry and industry,and the social relationship between people is of great significance to the development of clusters.Using the methods of theoretical analysis and empirical research,field research and in-depth interview,this paper studies the internal mechanism and development mode of the development of rural tourism cluster in Yushan platform area in the north of Pan'an,Zhejiang Province,and puts forward optimization countermeasures.(1)First of all,this paper summarizes the current situation of related research at home and abroad from two aspects: scenic area based rural tourism and rural tourism cluster development.Secondly,on the basis of symbiosis theory,industrial cluster theory,industrial chain theory and global tourism theory,this paper puts forward the concept,model and characteristics of the development of rural tourism cluster relying on scenic spots.(2)Based on the analysis of the rationality and feasibility of the development of rural tourism cluster relying on scenic spots,this paper analyzes the mechanism characteristics of rural tourism cluster relying on scenic spots from three dimensions: macro symbiotic complex of scenic villages,meso industrial chain of scenic villages and micro social embeddedness of rural tourism cluster,and puts forward the development path of facilities co construction,industrial co integration and benefit sharing.(3)The case area is in the north of Pan'an,including Jianshan town,Yushan Town and huzhai township.It is a rural tourism cluster composed of surrounding scenic spots and villages with the characteristics of operating farmhouse.This paper analyzes the symbiotic development stage of scenic spots and villages,and studies the effect of cluster construction,industrial chain,and the rural social relations with the comprehensive functions of kinship,geography,industry,ambition and external relations.(4)Based on the theoretical research and the construction of the development mode of rural tourism cluster relying on scenic spots,aiming at the problems existing in the current development of the case area,this paper attempts to put forward specific countermeasures for the rural tourism cluster in the north of Pan'an from three aspects of infrastructure co construction,full value chain building and operation mode innovation.Promote the revitalization of rural areas and provide reference for the development of rural tourism industry.