Research On Marketin G Strate Gy Of G Company’s Conver Ged Payment Business

Since the start of the gold reserve business in 1919,China’s postal agency financial business has had nearly 100 years of development history.In 2007,according to the needs of the postal system reform and approved by the State Council,China Postal Savings Bank was formally established on March 20 and became an independent economic entity.China Postal Savings Bank adheres to the concept of "deposit standing",fully utilizes the advantages of "self-operated + agency",and uses the resources of the postal network to promote the development of banking business.Postal agency finance has become an extension and extension of the service network of the Postal Savings Bank by virtue of its business outlets throughout urban and rural areas,providing inclusive financial services to mass customers.At the same time,the scale of savings and income of agency finance are constantly growing."Dinner Business".At present,with the rapid development of the Internet and communication technologies,Internet finance has sprung up.Among them,mobile payment is used as the starting point and embedded in multiple business scenarios of merchants.By providing more inclusive,integrated and diverse aggregate payment services,it gradually penetrates and The financial service scenario of offloading merchants has become a new round of competition for payment traffic for Internet companies,third-party payment institutions,and commercial banks.For postal agency finance,the aggregate payment service will become a new bright spot for enhancing service stickiness with merchants,improving the quality of deposit development,and expanding comprehensive income.How does postal agency finance use its own advantages to develop differentiated offline aggregate payment services for merchants Marketing strategy to seize the market more quickly and increase market share is the main research content and significance of this article.Based on the service marketing theory,this article takes the marketing strategy of G company’s aggregate payment business as the research object.First,it analyzes the marketing status of G company’s aggregate payment business,as well as the marketing environment such as the macro environment,industry environment,and market environment.Analysis of marketing issues,and then put forward specific optimization strategies for the existing problems,and clarified that G company’s aggregate payment business should adopt a differentiated service marketing marketing strategy of multi-scenario aggregation,multi-sector connectivity,and multi-market penetration,thus Further promote the integration and development of aggregating payment services,postal agency financial services,and postal traditional businesses,so as to better promote the sustainable development of postal agency finance.