Research On The Competitive Strategy Of Payment Business Competition Of Synthesis Electronic Technology Co.,Ltd

With the development of science and technology and social progress,the financial payment industry has undergone enormous changes,the traditional cash payment model has been gradually replaced by bank cards,WeChat,Alipay,card and other emerging payment tools.In recent years,the rapid development of information technology,the Internet widely popular,large data gradually rise,many favorable to accelerate the growth of the domestic financial market,payment industry applications have been in every corner of daily life.Financial and people's work,leisure,entertainment,life,learning and other aspects of the relationship more and more close to pay more and more broad market prospects,more and more market opportunities.Synthesis Electronic Technology Co.,Ltd.is a comprehensive service company integrating hardware and software products,providing solutions and operation and maintenance services for identity and related industries.The company's business scope covers the whole process service of intelligent authentication terminal and industry application software,including research and development,production,sales,operating services.Synthesis Electronic Technology Co.,Ltd.in June 2015 after landing the GEM,based on their own technology accumulation and industry experience,in-depth study of large data,cloud computing,artificial intelligence and other emerging technologies,developed a "deep from the industry to industry through,from the identity Identify the smart cognitive "new strategy to determine the" 185 "long-term development plan.According to the company's strategic planning,financial payment business is one of the key business in the company's development strategy.Based on the basic situation of domestic financial payment industry,this paper studies the development of payment business of Synthesis Electronic Technology Co.,Ltd.by using investigation method,literature research method and comparative analysis method.In writing the paper combining with the working experience of the PEST model through the analysis of the macro environment for the payment industry,the Synthesis electronic payment business development SWOT model analysis,analysis of Potter's five forces model,the Synthesis Electronic Technology Co.,Ltd.for the payment industry competition strategy positioning service supplier,application software suppliers and operators to pay.The Synthesis electronic business competitive strategy:focus on the field of construction,convenient payment,improve the independent operation of the third party payment acquiring and aggregation operation system,synchronous payment hardware terminal production,payment software application development,the payment industry value-added services.In this paper,the development of competitive technology strategy,the proposed three aspects of the company's unique resources innovation:First,the "aggregate payment" is the paper on the domestic payment industry development status of the study combined with the spirit of the proposed electronic situation of the payment business development of innovative ideas,but also the future development of the new trend of financial payment industry.Second,with the development of payment technology and the progress of intelligent identification technology,fingerprint payment,face payment and other biometric technology will gradually replace the existing market payment carrier to become a new payment model.The last innovation is to pay the industry to pay large value-added services to join the spirit of the development of electronic payment business focus.This paper of the Research on the Competitive Strategy of Payment Business Competition of Synthesis Electronic Technology Co.,Ltd,according to company specific resources put forward three aspects of innovation:first," Integration Payment''is based on the current development of the industry of domestic payment after the study of the combination of spiritual electronic payment business development of innovative ideas,but also the fture development trend of the industry new finance payment.the Secondly,with the development of payment technology and the progress of intelligent identification technology,fingerprint payment,face payment and other biometric technology will gradually replace the existing market payment carrier as a new payment model.Finally,innovation is the convenient payment industry big data value-added services into Synthesis Electronic payment business development focus.This paper analyzes the competitive strategy of the Synthesis Electronic payment business and analyzes the feasibility and implementation of the strategy.Through the demonstration and analysis of this article,it is proved that Synthesis Electronic Technology Co.,Ltd.is effective and feasible to pay the business competition strategy.The strategy of competition for Synthesis Electronic payment business is in line with the other business of the company.The formulation and implementation of the strategy laid the foundation for the deepening of the financial industry.The analysis of market situation,industry environment and internal and external resources of the company can also provide reference for the development of other business.Due to the limitation of time and information disclosure,the research on the competitive strategy of the Synthesis Electronic payment business in this paper mainly focuses on the research on the key programs and products of the company's payment business,and can't carry on the demonstration research to all the payment products of the company.This is the inadequacy of this paper.