Research On Direct Supply Sales Model Of Y Company

Company Y is facing the challenges brought by the Internet and big data technology.Now,there are many problems with the traditional channel sales model in company Y: chaotic price system,rough sales information system,low operating efficiency and poor marketing effectiveness.It's urgent for Company Y to improve sales model to solve the problems and gains greater market competitiveness again.After research and analysis,these problems in company Y were caused by many factors.The company attached importance to short-term effects and slighted long-term planning,A series of issues appeared since internal problems continue to accumulate;The lack of changes in marketing methods and ignored changes of market demand;The performance management made functional departments were unwilling to cooperate with each other and could not exert the organization capabilities;There was no necessary sales price strategy to manage sales channels effectively;Rough sales information system made it impossible to make full use of sales information to improve operation level;The shortcomings of the existing sales model did not adapt to the market environment of the industry;Backward marketing methods did not achieve the marketing goal.Through comprehensive analysis,Company Y formulated a new direct supply sales model to solve the current problems.The direct supply sales model is a model of selling products to retailers directly,shortening the length of the sales channel.Using the new sales information system to improve operational management capabilities,formulate effective marketing plans and business policies to improve service level,and respond quickly to market demand.The implementation plan of the direct supply sales model includes three parts: implementation,optimization,and iteration.The implementation plan including specific phased goals and Schedule;the optimization plan cover how to use the sales information to improve operational management;the iterative plan is to add new market demand to the direct supply sales model continuously to adapt to the market.Company Y guarantees the direct supply sales model go ahead smoothly from three aspects: system,manpower and property.Establish a new management system to adapt to the direct supply sales model;carry out organizational structure adjustments and staff training to ensure the use of organization advantages;financial and material guarantees to make the direct supply model sustainable and healthy development.Company Y's direct supply sales model is a solution for the transformation of traditional sales models.It is a reform of the sales model in response to changes in market demand.In the end,Company Y will gain effective market competitiveness,higher corporate effects and sustainable development.