Tire Marketing Model Innovation Research Based On The Mobile Information Platform

With the rapid development of china’s tire industry. Tire market has entered a white-hot competition period. The enterprises in order to compete for customers, the continuous price war for most enterprises fall into the crisis of survival, to occupy a certain share in the domestic tire market and steady development, you need to do this in the marketing:Innovation is the driving force, make full use of mobile e-commerce platform, and establishment of a new marketing mode。First of all, this article start from the special marketing environment and the development status and problems of domestic tire, describes the advantages and disadvantages of domestic tire of the traditional marketing modelSecondly, With the help of a mobile platform, build tire sales system is put forward, through the mobile electronic commerce theory etc.Once again, this paper discussed how to use the mobile e-commerce platform for tire sales, how to build a mobile marketing, and analyzes their advantages and disadvantages, opportunities and challenges which will face.Then, based on the practice of tire innovative marketing mode of Rizhao Bafang Tire Co., Ltd as an example, expounds its feasibility.Finally, in order to achieve the innovation of marketing mode of the tire, this paper puts forward the corresponding strategies and guarantee measures.Through the study of this paper, and to realize the innovation of tire marketing mode, in the hope to be able to provide the reference of Walking out of Chinese tire marketing dilemma and promoting Chinese tire industry healthy and benign development.