| The urban suburbs are an important buffer area between urban landscapes and rural natural ecosystems a gradual transition from urban artificial ecosystems to rural natural ecosystems areas。The suburbs of the city are closer to the city center,with natural ecological environment and local culture as the main features.With the increase in leisure time of urban residents,suburban tourism has become an important way of leisure for urban residents.This article is based on theoretical research,combined with the survey data of urban residents’ suburban leisure tourism consumption willingness,systematically analyzes the influencing factors of urban residents’ suburban leisure tourism decision-making,in order to achieve a useful supplement to the research on suburban tourism development decision-making,and to promote urban residents’ leisure Provide theoretical reference for related research on participating and improving the quality of urban and rural residents’ leisure tourism,This study makes use of planned behavior theory,interpersonal behavior theory and destination selection theory to conduct in-depth research on the formation of suburban tourism behavior intentions,and discusses the key factors that affect suburban tourism behavior intentions and their impact.This study contains 12 main research hypotheses.The conclusions based on the empirical test results include the following aspects: First,the behavior attitudes,subjective norms and behavior control of suburban tourism tourists can directly affect the consumption willingness of suburban tourism.In the process of choosing suburban tourism,urban residents in Guangzhou will be affected by their personal behavior attitudes and the attitudes of relatives and friends around them on suburban tourism.In addition,they will also receive non-performance related to their own time,resources,facilities and capabilities.Influenced by personal factors.Second,industrial factors have a significant positive impact on the willingness to consume suburban tourism.When the traffic is more convenient and the characteristic services of the production area are more adequate,the willingness of urban residents to consume suburban tourism will increase.Third,industrial factors have a significant positive impact on behavioral attitudes and social support.Fourth,social support will have a positive impact on the attitudes and subjective norms of urban residents in suburban tourism,and indirectly promote the willingness of urban residents to choose suburban tourism.Fifth,social support is the main factor that affects urban residents’ choice of suburban tourism,and has a positive impact on urban residents’ willingness to consume suburban tourism.Based on the research results,from the perspective of tourists,tourism companies and the government,this article puts forward suggestions on the development of suburban tourism,including the improvement of tourists’ concept guidance and behavior enhancement.Tourism companies should strengthen infrastructure services and create unique resource characteristics.In order to improve the overall development level of suburban tourism from the perspectives of suburban tourism products and service levels,the government should provide strong support and escort for the development of urban suburban tourism from the aspects of macro-control,industrial support,policy guidance and financial guarantee. |
