Study On The Tourism Preference Of Suburban Rural Residents

Suburban rural residents as China's urbanization in the special product, covering every Chinese cities surrounding, with China's urbanization rate increased year by year, there will be more to the masses through this the transformation path. Suburban rural residents special social attributes (double identities, income diversity, etc.) let them they differ from urban residents and distinguish with traditional rural residents. In recent years, suburban rural consumer ability of rising, rural residents of suburban tourism consumption research will become one of the focuses of tourism research. At the same time, to suburban countryside inhabitant's research, to a certain extent, rich and added the different travel subdivide market research. Therefore, to the city suburb rural resident travel preference of study is very necessary.This study to travel behavior and sociology as the theoretical basis and taking jinan surrounding suburban rural residents as an example, this paper discusses the rural residents of suburban tourism preferences and the factors affecting its tourism decision-making for the market, hoping to provide theoretical understanding and development for reference.This study in jinan surrounding suburban countryside dwellers has carried on the questionnaire survey, using SPSS 12.0 software analyzes the relevant data. The results show that the rural residents in suburban tourism destination choice when prefer natural scenery, the beach resort, folk customs, historic sites, grasslands forest and with local characteristics tourism destination; In leisure vacation travel purpose, sightseeing is given priority to, relatives and friends for the purpose of suburban tourism in rural residents by rejection; comparison between Tourism consumption structure, not in increasingly rational tourism destination to buy some souvenirs products; etc. Affect the city suburb rural resident travel decision the first factor which tourism resources preference rather than time and money.This paper will suburban and rural residents of urban and rural resident travel preference comparison, trying to find suburban rural residents position. Research results show that, while the city suburb rural residents, still retain some of rural residents some traditional ideas, but whether in suburban rural residents tourist destination choice or travel purpose, tourism decision-making and the influencing factors are nearer and urban residents tourism preferences.