Fun Language In Children's Wear

As the process of international economic integration deepen increasingly, China's economy has shown signs of rapid growth trend, material civilization push the design to diversification and individuality direction and so does the to the design of Children's Wear, which highlights the brand development strategy.Shape the design culture connotation of Children's Wear is one of the most effective means to upgrade the brand added value. Fun symbolic language is the form of specific performance, in line with the personalized and eco-trend of Children's Wear and has important theoretical and practical research value. Through the research, summarize, analyze on children's Wear market, this article get the core concept of children's wear that is to pay full attention to the convergence of consumer's inner emotional and physical needs. Accordingly, through discuss the use of basic theory and connotation of the fun language in the design of Children's Wear can meet the consumer demand for aesthetic psychology and to deepen the connotation of brand culture. During the study of post-graduate, the author has been in charge of series of product development of several brands in Children's Wear Company, and gets much first-hand information which is much helpful to theoretical depth of thesis subject research, the detail and correct of the collected information and multi-dimensional point of analysis. Moreover, the design of fun language to use as an important theoretical which results in practice becomes a testament to the success.In this paper, it shows the inevitability of fun design on the level of substance, society and spiritual and discusses the development status of fun design from both application and theoretical aspects. Firstly, based on the definition of fun language in the culture of Children's Wear and combine with the current status of Children's Wear market abroad and at home and related content of research work, in this article, it makes the research on the theory, practice, culture and economy on the fun design. Secondly, to set up the structure and system of the fun design by combine the culture and extend element of the design of Children's Wear, and make deeper market research on the definition, connotation and current status on fun design. Thirdly, form the point of view of performance, by the use of natural and the acquisition after study, analyze the real needs of target users, and through the design theory of fun and market research, developed the performance ways of "fun" of Children's Wear and bring forward a reasonable solution in to the design of modern Children's Wear brand. Finally, through their own experience to prove that the fun design used in the actual design of children's wear brand created the effect of hope on the theoretical analysis and practical application of products and come up with children's "fun" in the design of specific methods of children's clothing business play an important role of reference and guidance.